Stephen Boni has over 15 years as a professional writer and content strategist, working in leading ad and design agencies, tech startups, and nonprofits. He specializes in creative marketing, web content, content marketing, video scriptwriting, content, creative and brand strategy. At Uber, he led UX, content strategy, and communications for the launch of Uber For Business, as well as partnership with American Express. His clients also include Heap Software, Toca Boca, Ekoute Consulting, Listen4Good, Quantcast, among others.

Candace Kennedy is a content strategist with over a decade of experience in content creation, strategy, and marketing. She has designed, developed, and executed digital marketing campaigns and content for small companies to large multinational corporations, such as JP Morgan Chase. Candace also has extensive experience in editing and email marketing.

Chin Lu has ten years of digital content strategy experience, specializing in integrated media campaigns, social media, web video, and influencer marketing. As a social media and content strategist, she has managed a range of projects, from holding top influencers’ hands (both symbolically and physically) through campaigns, planning real-time responses for Audi’s Super Bowl commercial in a war room, to ghostwriting Stephen Curry’s Instagram and devising a multichannel distribution strategy for HBO’s Westworld. Her portfolio also includes Fortune 500 companies like YouTube, Google, and Netflix. Chin also writes for VICE, Refinery29, SF Egotist, and The Bold Italic.

Cynthia Pena is an e-commerce marketing expert focused on developing and executing marketing strategies, campaigns, content, and products to maximize conversion. At Sephora, she managed optimization inside JCPenney partnership via retention marketing channels, as well as planned for overall business growth during critical timeframes, including COVID-19, Holiday 2019, 2020 Holiday strategy, and key brand launches. She also worked as a mobile marketing lead at Hotwire and CRM manager at eBay.

Shannon Johlic is a seasoned marketing professional with over 15 years of progressive global marketing expertise and management roles driving revenue-generating, data-centric marketing programs through lead generation, content strategy, and brand awareness. His specialties include demand generation, email marketing, ABM, content marketing, marketing automation, event marketing, product marketing, and branding. He is a marketing director for a SaaS startup, where he leads global marketing strategy and execution focusing on US, UK, and APAC regions.