Summer Lee has seven years of digital marketing, social media, and brand management experience, having worked for big brands and companies such as L’Oreal Singapore, Carat Media, and Resorts World Sentosa. At Charles & Keith Group, she has conceptualized and implemented social media strategies and campaigns, handled the budget planning for all social media channels, managed social content calendar, and developed a localized content strategy with the country teams for Japan, Taiwan, Korea, UK, US, and Australia. In 2016, Summer achieved Gold for integrated SPH Media buy for Tripartite Alliance for Fair Employment Practice (TAFEP) Fair@Work campaign.

An outstanding PR, content and project management specialist, Sheena Cheong has eight solid years of experience working on creative production, marketing and communication campaigns. She has worked for companies ranging from integrated communications agencies to the world’s largest brands including Alibaba Cloud, DHL, Lenovo, Cisco and Southeast Asia’s biggest unicorns including Lazada and Grab. Sheena has a proven track record and expertise in delivering comprehensive marketing and branding campaigns for corporate and startup brands across Asia.

Frank Ng is an accomplished digital marketer with channel expertise spanning across SEO, SEM, paid social, content creation and marketing, and app growth. Previously a performance marketing manager at Uber, he has managed paid channels in Uber Rides and Eats for six markets in APAC, including Facebook, Twitter, Universal App Campaigns, display, and search through Google, Apple, Naver, and Yahoo. Having worked in product growth marketing for Skyscanner, Frank also has extensive knowledge in landing page optimization across on-page and on-SERP elements. He is highly proficient in reporting via SEO tools like Search Console, Linkdex, SEMrush, Similarweb, Moz, and Majestic.

Alex Oakden is a marketing strategist with a demonstrated history of working in the performance marketing and advertising industry with skills in digital strategy, e-commerce, product marketing, and AdCloud strategy. He has strong experience in business development and marketing transformation, having worked with global clients such as Adidas, L’Oréal, and Shiseido. Alex also holds certifications in Facebook Blueprint, Amazon Web Services, Adobe Marketing Cloud, Google Marketing Platform, Analytics 360 Advanced, and Lazada Marketing Solutions.

Jaslin Ong has a decade of experience in project management, media production, and client management. She has managed and marketed projects for local and regional clients, as well as delivered large resource management and campaign deliveries across various media platforms. At TBWA, she served as a project manager responsible for leading a team of 15 content creators and launching process improvement. Jaslin also worked for Facebook, Grey Group, JWT, and Publicis.

Emily Wu is an account and project manager with a strong focus on multimedia production, live satellite event, campaign launch, leadership, resource planning, client servicing, and operations. Her broad global experience covers various aspects of both local and regional organizations, from multinational clients, small and medium enterprises, to government agencies such as Facebook, Credit Suisse, MKTG, BMW, Rolls Royce, and Singapore Tourism.