Cheech Foo is an independent SEO and CRO professional specializing in Chinese digital marketing including WeChat, Weibo, Baidu and mobile payment solutions like WeChat Pay and Alipay. His excellent understanding of the western markets and local Chinese marketing landscape has helped various Australian businesses market growth both in China and within Australia. Cheech has also provided paid search optimization and analytics optimization services for brands and publicly listed companies such as Huggies, Commonwealth Bank, Accumax Global, Lonely Planet, and Cedar Woods Properties. A director of Ignite Search and Ignite China, he is a finalist for 2018 Information Technology Category Small Business Champions and 2017 Belmont & Western Australian Small Business Awards.

An independent search engine marketing (SEM) expert, Beatriz Cruz has over three years of experience in PPC and SEO campaigns for consumer products, automotive brands, telco companies and banks. She has delivered SEO and local search audits, content strategies, and site migration recommendations for various clients including Bell Canada, MINI, Lucky Mobile, and Corby Spirit and Wine (Absolut Vodka, Malibu Rum, The Glenlivet). At Media Experts, she has supervised a dedicated team of search marketing analysts in the development of paid search accounts while promoting innovative thinking to continuously drive business and marketing results for clients. Beatriz is a multilingual speaker (Spanish, English and French) and is holding certifications from Google Adwords, Google Analytics and Bing Ads.

Specializing in SEO and lead generation, Nick Thorp is a marketer with 20 years’ experience enhancing the customer experience across print, digital, and event channels. He has diverse expertise across all aspects of marketing, including strategy, research, advertising, content, analytics, and reporting. Having worked as a head of UK digital for a global financial services company, he has driven brand awareness and lead generation for a range of product and service offerings. Nick holds several certifications such as Content Marketing (HubSpot Academy), Google Analytics and Google Ads Search (Google), and SEO Fundamentals (SEMrush).

Jade Mudri is an experienced SEO content writer, editor, and strategist. She has written for a wide variety of clients and industry niches, managed content at a digital marketing agency, and worked as an editor on popular SEO and marketing blogs. Her expertise also includes using various tools to track and measure content performance, including Google Analytics, Google Search Console, ahrefs, Moz, BuzzSumo, and Alexa.

Rory Gillett has provided excellent onsite and offsite SEO services for leisure, travel and tourism industries for four years as an independent digital marketing expert. A former SEO and social media consultant at Moore-Wilson New Media, he has developed link building ideas, competitor research and analysis, advanced keyword research, outreach, PPC management and social media campaigns. Rory is particularly strong in on-page SEO audits, organic search optimization and ROI maximization.