Beatriz Cruz
Search Engine Marketing (SEM) Expert

Beatriz Cruz

SEM Specialist for BMW and Absolut Vodka.
Work with Beatriz Work with a Search Engine Marketing (SEM) Expert

About

An independent search engine marketing (SEM) expert, Beatriz Cruz has over three years of experience in PPC and SEO campaigns for consumer products, automotive brands, telco companies and banks. She has delivered SEO and local search audits, content strategies, and site migration recommendations for various clients including Bell Canada, MINI, Lucky Mobile, and Corby Spirit and Wine (Absolut Vodka, Malibu Rum, The Glenlivet). At Media Experts, she has supervised a dedicated team of search marketing analysts in the development of paid search accounts while promoting innovative thinking to continuously drive business and marketing results for clients. Beatriz is a multilingual speaker (Spanish, English and French) and is holding certifications from Google Adwords, Google Analytics and Bing Ads.

Employment

4 roles
Mar 2018 - Sep 2018 6 months
Media Planner, SEM
Media Experts

Media Experts is a Canadian media planning and buying agency.

  • Built strong client relationships while maintaining a thorough knowledge of client business for strategy development and management of paid search accounts.
  • Promoted innovative thinking to continuously drive business and marketing results for clients.
  • Managed, coached, and supervised a dedicated team of search marketing analysts.
  • Established team processes to ensure continuous improvement in performance and accountability.
  • Clients: Bell Canada, Virgin Mobile and Lucky Mobile.
Apr 2017 - Feb 2018 10 months
Senior Analyst, SEM
Media Experts

Media Experts is a Canadian media planning and buying agency.

  • Performed quality control on all team outputs including reports, post analyses, and campaign setups.
  • Contributed to the coaching and development of junior team members.
  • Provided thought leadership and driving strategy for PPC and SEO accounts.
  • Clients: Bell Canada, MINI, Lucky Mobile, and Corby Spirit and Wine.
Mar 2015 - Mar 2017 2 years
Analyst, SEM
Media Experts

Media Experts is a Canadian media planning and buying agency.

  • Developed SEO and local search audits, content strategies, and site migration recommendations.
  • Focused on improving the quality and performance of PPC and SEO campaigns.
  • Handled on-site KPI tracking, paid and organic search synergies, account budgeting, and spend pacing.
  • Clients: MINI, Umbra, Corby Spirits and Wine, TD Bank and Hankook Tire.
Jun 2014 - Feb 2015 8 months
Coordinator, SEM
Media Experts

Media Experts is a Canadian media planning and buying agency.

  • Designed, built, optimized, and improved campaigns in a performance-driven environment.
  • Managed and reported on SEM performance through web analytics and bid management platforms.
  • Conducted keyword research, analysis, bucketing, and matching for both PPC and SEO purposes.
  • Clients: TD Bank, Corby Spirits and Wine and Institute of Communication Agencies.

Education

Sep 2018 - May 2019 8 months
Master in Communications, Editorial Management and Internet Communications
Université Lumière Lyon 2 : Institute of communications (ICOM)
Jan 2010 - Dec 2014 4 years 11 months
Bachelor of Commerce, Double Major: Marketing & International Business
Concordia University: John Molson School of Business

Portfolio

7 items