Nick Thorp
Search Engine Optimization Expert

Nick Thorp

Brand awareness, SEO, lead generation & analytics expert.
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About

Specializing in SEO and lead generation, Nick Thorp is a marketer with 20 years’ experience enhancing the customer experience across print, digital, and event channels. He has diverse expertise across all aspects of marketing, including strategy, research, advertising, content, analytics, and reporting. Having worked as a head of UK digital for a global financial services company, he has driven brand awareness and lead generation for a range of product and service offerings. Nick holds several certifications such as Content Marketing (HubSpot Academy), Google Analytics and Google Ads Search (Google), and SEO Fundamentals (SEMrush).

Employment

2 roles
Feb 2008 - Jan 2019 10 years 11 months
Digital Marketing Manager
Franklin Templeton Investments

Franklin Templeton Investments is a global financial services company.

  • Drove brand awareness and lead generation for a range of product and service offerings.
  • Doubled website visitors through a new marketing strategy.
  • Developed content to grow SEO visits by 15%.
  • Delivered over 200 new B2B leads from a single campaign.
  • Increased email response rates by over 20%.
  • Managed data and documentation for over 1,000 local and international products.
Mar 2006 - Jan 2008 1 year 10 months
Senior Marketing Executive
Franklin Templeton Investments

Franklin Templeton Investments is a global financial services company.

  • Developed and planned marketing strategy (with key responsibility for digital) targeting market segments, including trend and competitor research, product development, and performance targets.
  • Designed and implemented annual marketing plans for multiple product lines, covering promotion and content strategy, activity, and effectiveness reporting.
  • Utilized CRM and third-party data to target prospects and engage clients through social media and events (face-to-face and online). Mapping customer journeys and producing lead scoring and other actionable reporting with a range of analytics and database solutions, including Adobe, Marketo, and Google Analytics.

Education

Jan 1992 - Nov 1992 10 months
Diploma in Business Management & Marketing, Business
University of Canterbury
Feb 1990 - Nov 1991 1 year 9 months
BA (Hons), English
University of Canterbury

Portfolio

1 item