Rory Gillett
Search Engine Optimization Expert

Rory Gillett

SEO specialist for travel & tourism industries.
Work with Rory Work with a Search Engine Optimization Expert

About

Rory Gillett has provided excellent onsite and offsite SEO services for leisure, travel and tourism industries for four years as an independent digital marketing expert. A former SEO and social media consultant at Moore-Wilson New Media, he has developed link building ideas, competitor research and analysis, advanced keyword research, outreach, PPC management and social media campaigns. Rory is particularly strong in on-page SEO audits, organic search optimization and ROI maximization.

Employment

4 roles
Jul 2017 - Present 8 years 10 months
SEO & Digital Marketing Consultant
Independent
  • Discovered new ways for businesses to engage with existing customers and attract new ones by evaluating the current marketing strategy.
  • Suggested or implemented improvements in areas like SEO, social media, email marketing, and website design.
  • Improved and managed company branding, increase client engagement, and communications with creative social media, email, mobile, or local marketing campaigns.
May 2015 - Present 11 years
Digital Marketing Manager
Malawian Style

Malawian Style is a tour operator specialist covering Malawi, Zambia, and Mozambique.

  • Planned digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
  • Maintained social media presence across all digital channels.
  • Measured and reported on the performance of all digital marketing campaigns.
Jul 2017 - May 2018 10 months
SEO Manager
Mayalukas.com

Mayalukas is an international team of online advertising experts, growth hackers, designers, and developers providing digital marketing services.

  • Performed thorough keywords research regularly.
  • Monitored redirects, click rate, bounce rate, and other KPIs.
  • Suggested improvements in process and productivity optimization.
  • Worked with social media and PPC teams to optimize campaigns.
Aug 2013 - May 2015 1 year 9 months
SEO & Social Media Consultant
Moore Wilson New Media Ltd.

Moore-Wilson is a digital agency based in London and Salisbury specializing in web design and development, search marketing, digital consultancy, hosting, graphic design, PPC, SEO and analytics.

  • Planned, developed, and implemented SEO strategies and identified key SEO KPIs.
  • Experimented different tactics that can leverage social media activities.
  • Monitored social media trends and trend changes.
  • Utilized social media tools and social media marketing knowledge appropriately to form effective online marketing strategies.
  • Reviewed the monthly performance of social media activity in accordance with best practices and trends, analyzed any shortfall, and provided suggestions for improvement.

Education

Jan 2009 - Dec 2012 3 years 11 months
Bachelor of Arts in Sport & Leisure Management, Sport & Leisure Management
University of Brighton

Portfolio

4 items