Michael Rubinstein
SEO Specialist

Michael Rubinstein

Proficient in SEM, keyword research, Google Analytics & Webmaster.
Work with Michael Work with a SEO Specialist

About

A multilingual marketer, Michael Rubinstein has 25 years of experience in the marketing and advertising industry with expertise in developing technical marketing and digital marketing strategies. Having worked as an SEO specialist for a Swedish online gambling portal, he has created content plans, link-building, oversaw redesigns of websites, website audits and analysis, and A/B testing. He is also highly knowledgeable of correct website structure and major SEO tools such as OSE, Google Analytics, and Webmaster Tool. Michael can speak Swedish, English, and Hebrew.

Employment

5 roles
Mar 2019 - Present 7 years 2 months
Head of Operations
Webydo

Webydo is a cloud-based web design platform that allows designers to create advanced HTML5, responsive websites with a built-in CMS, without writing code. 

  • Managed Webydo brand, customer service, and operations.
  • Designed policies that align with the overall strategy.
  • Implemented efficient processes and standards.
  • Oversaw contracts and relations with customers, vendors, partners, and other stakeholders.
Jun 2014 - Present 11 years 11 months
Chief Digital Officer
Independent
  • Managed SEO processes and formulated strategies to increase visibility on search engines.
  • Led clients in SEO as well as ASO (app store optimization).
  • Consulted in matters of SEO and penalization and link acquisition.
  • Constructed and advised on SEO plans.
  • Performed as an international keynote speaker on SEO and conversion rate optimization.
Apr 2016 - Aug 2018 2 years 4 months
Chief Digital Officer
PSGMtech
  • Created company SEO department and managed strategies to meet goals and deadlines.
  • Planned SEO strategies and budgets on a monthly, quarterly, and annual basis.
  • Created and managed company social platforms.
  • Developed keyword optimization and tracking on a daily, weekly, and monthly basis.
  • Oversaw company reputation management efforts.
  • Trained and managed content writers and reputation management teams.
  • Reported SEO results to CMO and CEO monthly.
  • Identified key development areas for SEO efforts.
  • Managed inter-departmental projects and keeping them on time.
  • Worked as the company-wide online consultant.
Jan 2014 - Dec 2015 1 year 11 months
SEO Project Manager
Operad

Operad is a smart online marketing company specializing in e-commerce and measurement. 

  • Managed SEO efforts for clients. 
  • Recommended changes onsite, keyword research, project management, and general onsite improvements.
Jan 2012 - Dec 2014 2 years 11 months
SEO Specialist
Webpals

Webpals is a performance marketing agency with offices in New York and Tel Aviv.

  • Managed largest affiliate portal in Sweden for online gaming.
  • Oversaw cross departmental projects with SEO involvement.
  • Acquired backlinks from the Swedish market.
  • Recommended, oversaw, and analyzed A/B tests.
  • Optimized mini-sites to elevate Google rankings.
  • Conducted data analysis in Google Analytics, Webmaster Tools, ahrefs.com, and majestic SEO.
  • Searched, engaged, and managed PR agency (budget of 250,000 SEK) 
  • Oversaw content analysis and improvement.

Education

May 2015 - Aug 2015 3 months
Digitalent, PPC
Digital Marketing
Jan 2009 - Dec 2010 1 year 11 months
Bachelor of Arts, Organizational Behavior
The Open University of Israel.

Portfolio

6 items