Andrew Hoon
SEO Strategist

Andrew Hoon

Past clients include Razer & Trip.com.
Work with Andrew Work with a SEO Strategist

About

Andrew Hoon is an SEO specialist with expertise in various aspects of SEO, including on-page SEO, keyword research, content optimization, backlinking, as well as reporting and analytics. At First Page Digital, he led linkbuilding campaigns for several enterprise clients such as Razer and Trip.com. He was also an SEO specialist for a digital marketing agency in Singapore, where he executed SEO campaigns established brands in education and F&B. His experience also includes Facebook Ads optimization, social media management, branding, and web development. Andrew is proficient in SEO tools such as Ahrefs, Screaming Frog, Majestic, Google Analytics, and Webmaster.

Employment

4 roles
Sep 2019 - May 2020 8 months
Outreach Specialist
First Page Digital

First Page Digital creates and executes targeted SEO strategies and provides digital marketing solutions.

  • Led linkbuilding campaigns for several enterprise clients (contract value of S$10,000 and above), including Razer and Trip.com.
  • Improved keyword rankings for new keywords from nil to pages 1 and 2 in six months.
  • Liaised with backlink vendors on a daily basis to deliver quality backlinks to client’s sites.
  • Assisted with SEO onsite and content requests on a regular basis.
Mar 2019 - Sep 2019 6 months
Digital Marketing Executive
Pentagon Group Singapore

Pentagon Group is a privately-owned F&B company in Singapore that operates restaurants, bars, and bistros specializing in European and Asian cuisine.

  • Achieved an increase of 15% in Facebook page likes for Youngs and Di Wei brands, through a combination of Facebook Search ads, contests, and marketing promotions.
  • Managed the brands’ social media pages and posts, and responded to inquiries from customers.
  • Conceptualized marketing promotions from start to end, including curating of marketing collateral and supervising of promotions on event day itself.
Nov 2017 - Mar 2019 1 year 4 months
SEO Specialist
Visibiliti Pte Ltd

Visibiliti is a digital marketing agency in Singapore with expertise in digital strategy, performance-driven marketing, lead generation and nurturing, and marketing automation.

  • Executed SEO campaigns for established brands in education and F&B, increasing organic traffic and user sessions by 1.5 to 2 times.
  • Assisted with Facebook Search Ads optimization campaigns on a regular basis.
  • Monitored clients’ websites and gave feedback to clients based on data from Google Analytics and Google Search Console.
  • Utilized SEO tools such as Ahrefs, Screaming Frog, and Majestic.
Jun 2016 - Sep 2017 1 year 3 months
Project Executive
Firstcom Solutions

Firstcom Solutions provides omnichannel digital marketing and developments to small and medium enterprises.

  • Completed over 100 website projects for SME clients, and 40 from conceptualization to finish.
  • Acted as the main contact point for liaison with clients, internal design team, and IT teams on design and programming matters.
  • Functioned as a consultant to clients for branding, website design, and marketing strategies.
  • Provided training on backend systems to enable clients to update their own websites easily.
  • Received four testimonials of excellent service from clients for project delivery.

Education

Aug 2011 - May 2015 3 years 9 months
Bachelor in Social Science, Political Science
Singapore Management University

Portfolio

3 items