Jennie Siat
Content Writer

Jennie Siat

Published in Forbes, Esquire, and The Jakarta Post.
Work with Jennie Work with a Content Writer

About

Jennie Siat is a seasoned professional writer and an award-winning author with over 15 years' experience writing about business, e-commerce, entrepreneurship, management, marketing, finance, personal finance, blockchain, cryptocurrencies, and globalization. She has written, edited, and proofread various deliverables, including press releases, user guides, manuals, reports, online help sections, ebooks, white papers, online courses, and other marketing collaterals. Her work has appeared in online publications like Forbes Indonesia, Business.com, Business2Community, Good Men Project, Positively Positive, 3tartup Nation. Jennie also has worked with international brands, such as Fortune, Esquire, Cosmopolitan, Hewlett Packard, Twitter, and Western Governors University.

Employment

3 roles
Mar 1999 - Present 27 years 1 month
Content (SEO) Writer, Magazine Columnist & Technical (UX) Writer
Independent
  • Strategized for optimized business and technical research and digital marketing campaigns, involving ebook writing, white paper writing, blog writing, press release writing, and email marketing resulting in massive audience engagement.
  • Wrote, edited, and proofread various deliverables, including press releases, user guides, manuals, reports, online help sections, ebooks, white papers, online courses, and other marketing collaterals.
  • Published more than 2,500 articles and 100 reports/ebooks to date. Reaching 1.5 million readers per month through over 10 published articles on behalf of various clients and under own byline.
  • Managed Google Ads and Facebook Ads with multiple $10,000 budget projects with very strong (over 500%) ROl.
  • Pitched article submissions to high-DA publications on behalf of clients with strong (over 100%) ROl.
  • Provided strong understanding of AP style, Chicago Manual style, and MLA style guidelines.
  • Hired and coached writers and managed publishing projects with teams of five to ten writers.
  • Localized and translated over 200 documents from English to lndonesian and vice versa.
  • Worked with international brands, including Forbes, Fortune, Esquire, Cosmopolitan, Hewlett Packard, Twitter, and Western Governors University.
  • Contributed regularly to Forbes lndonesia, The Jakarta Post, Business.com, Business2Community, Good Men Project, Positively Positive, 3tartup Nation, and other high-DA online publications.
Mar 2019 - Apr 2019 1 month
Content Writer, Digital Marketer & WordPress Web Developer
Flashii App, lnc.

Flashii is a recruiting solution that specializes in recommending talent.

  • Redesigned the WordPress site and blog with Elegant Themes DlVI theme.
  • Wrote landing pages and created gated content for recruitment of data scientists and Appian and PEGA developers.
  • Created blog posts relevant to the current contract recruitment trends.
  • Installed SEO plugin and set up SEO best practices for the whole site and individual pages.
  • Set up MailChimp email newsletter for RSS blog post automated deployment of new articles.
Sep 2018 - Nov 2018 2 months
Content Specialist
Eyefinity (VSP Global)
  • Produced blog articles on various topics related to optometry practices.
  • Wrote ebooks on optometry practices and cloud-based Eyefinity EHR and EPM software.
  • Created newsletter articles for internal and external audiences.

Portfolio

5 items