AVADO is UK distance learning provider for professional qualifications, bringing together enterprising professionals.<ul><li>Hired to oversee B2C marketing activities for AVADO's flagship digital marketing leadership course, Squared Online, to markets across APAC. The role has since been expanded to include B2B marketing activities for the rest of AVADO's courses and workshops.&nbsp;</li><li>Took on the responsibility of the B2C marketing budget across whole-of-APAC, and worked on reports for clarity on attribution, conversion rate, and sales figures.</li><li>Grew H1 2019 leads by 53%, resulting in a 34% increase in year-on-year sales.</li><li>Built a content plan spanning Squared Online’s Facebook and LinkedIn accounts, the Squared Online blog, and email nurture workflows.</li><li>Designed artwork and wrote copy for the website, social ads and B2B collaterals.</li><li>Worked with the UK marketing team to launch a new iteration of the website after migrating to a different Content Management System.</li></ul>

Senior Digital Marketing Executive, APAC

Sothys is a specialized skincare brand, high-performance home treatments developed by sophisticated laboratories.&nbsp;<ul><li>Hired to oversee all digital marketing activities for Sothys Singapore.&nbsp;</li><li>Developed the content calendar for Facebook and Instagram.&nbsp;</li><li>Oversaw website development work and developed e-commerce strategies while reviewing logistical and operational capabilities, e.g. order fulfillment.&nbsp;</li><li>Identified and worked with beauty influencers on awareness-building campaigns.</li></ul>

Digital Marketing Team Lead

Gain City is a consumer electronics and IT retail store that provides professional electronics and installation service in Singapore,<ul><li>Hired as Gain City's first digital marketer as part of plans to develop a stronger social media presence, drive in-store traffic and increase e-commerce sales.&nbsp;</li><li>Set and justified the digital marketing budget.</li><li>Conducted integrated media planning for in-store campaigns and brand activations.&nbsp;</li><li>Developed the e-commerce campaign calendar based on sales data insights by GFK.&nbsp;</li><li>Created the SEM campaign structure on Google Ads to drive website traffic and grow revenue for the e-commerce platform. Achieved a 400% growth in e-commerce revenue. These efforts were highlighted by Google as a case study for SME success.</li><li>Built content planning across the website, Facebook, and Instagram.&nbsp;</li><li>Organized in-store events and drove sign-ups through social media.</li><li>Managed planning and operations for the official opening celebrations of the Gain City Megastore.</li><li>Collaborated with brands such as Samsung and Bosch to develop 'brand amplification' packages utilizing Gain City's digital assets.</li><li>Worked with influencers such as Night Owl Cinematics, The Smart Local, and SGAG.</li><li>Oversaw all copywriting produced by the company.</li></ul>

Senior Digital Marketing Executive

Controlled Community is a clothing brand inspired by the utility clothing scheme of the 1940s, providing style, affordability and durable comfort to the modern man and woman.<ul><li>Managed digital marketing and operations. Within one year, the company was listed on Zalora, Workshop Element, Keepers, Rockstar and dropshipping sites such as Modalyst.</li><li>Handled content generation and curation for social media platforms such as Facebook, Instagram, and&nbsp;Tumblr.</li><li>Analyzed key metrics from sources such as Facebook Insights, Google Analytics, and Shopify reports to derive actionable demographic and psychographic information.</li><li>Developed content for electronic direct mailers (EDMs).</li><li>Established inventory management system via Tradegecko.</li></ul>

Digital Marketing & Operations Executive

<ul><li>Collected demographic and psychographic data of visitors visiting Universal Studios Singapore, SEA Aquarium, and Adventure Cove Waterpark.</li><li>Improved marketing communication campaigns targeting visitors from South East Asia and China.</li></ul>

Market Researcher

Organized in-store events for Gain City and drove sign-ups through social media

VIXX Press Conference - Gain City Megastore Sungei Kadut

Radzif Nasri

Worked with The Smart Local on content run in conjunction with the official opening of the Gain City Megastore @ Sungei Kadut.

Gain City Sungei Kadut Megastore

Achieved a 400% growth in e-commerce revenue for Gain City. These efforts were highlighted by Google as a case study for SME success.

Google to Help Train 1,000 SME Business Leaders in Singapore

Developed the content calendar for Facebook. Also drove store traffic for premium salons through the use of Facebook Ads.

Sothys Singapore

Built a content plan spanning Squared Online’s Facebook account. Also generated leads using Facebook Ads.

Squared Online APAC

Worked with Night Owl Cinematics on their intensely popular video chronicling the renovation journey for their new office. Objective: top-of-mind awareness for air-conditioning installation services.

The Making of NOC $1M Office!

Managed planning and operations for the official opening dinner for the Gain City Megastore at Sungei Kadut.

Gain City Megastore at Sungei Kadut Official Opening Dinner Highlights

Collaborated with The Smart Local to drive traffic for the Gain City Food Festival.

Gain City Food Festival (2nd-11th Dec)

Oversaw aspects of Gain City's 36th Anniversary campaign, such as driving traffic to the celebrity CSR Painting event in this video.

Gain City 36th Anniversary (English 60s)

English (British)

Radzif Nasri is a digital marketer with a history of orchestrating growth strategies and marketing initiatives designed to increase e-commerce and in-store revenue. Specializing in content planning for social media platforms like Facebook, Instagram, and LinkedIn, he has worked for various companies, including Sothys Singapore and AVADO Learning. He has also generated leads for Squared Online using Facebook and Google Ads. Radzif is also skilled in Facebook Insights, Google Analytics, Salesforce, HubSpot, Microsoft Dynamics CRM, Magento, Hootsuite, WordPress, MailChimp, Adobe Photoshop, and InDesign.

Radzif Nasri

Employment Highlights

Education Highlights

Portfolio

VIXX Press Conference - Gain City Megastore Sungei Kadut

Gain City Sungei Kadut Megastore

Google to Help Train 1,000 SME Business Leaders in Singapore

Sothys Singapore

Squared Online APAC

The Making of NOC $1M Office!

VIXX Press Conference - Gain City Megastore Sungei Kadut

Gain City Sungei Kadut Megastore

Google to Help Train 1,000 SME Business Leaders in Singapore

Sothys Singapore

Squared Online APAC

The Making of NOC $1M Office!