Jacob Cheng
SEO Specialist

Jacob Cheng

Experienced in SEO, PPC, e-commerce & web development.
Work with Jacob Work with a SEO Specialist

About

Jacob Cheng is an experienced SEO manager with a demonstrated history of working in the marketing and advertising industry. He is skilled in SEO, PPC, CMS, e-commerce, and web development, having worked with companies such as WeBoost, Digital Next, Sites n Stores, GMT Lighting, and StewArt Media. His expertise also includes using tools like Google AdWords, Search Console, Google Analytics, Tag Manager, Google Optimizer, SEMrush, WordStream, Screaming Frog, Ahref, Webmaster tools, Prestashop, WordPress, Magento, HTML, CSS, SQL, JavaScript, and Photoshop.

Employment

5 roles
Jul 2017 - Present 8 years 10 months
SEO Manager
WeBoost Australia

WeBoost specializes in web design and development, WeChat mini program, mobile app development, SEO, and large-scale customized systems development, including CRM and ERP.

  • Planned, implemented, and managed company's overall SEO strategy.
  • Covered a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy.
Feb 2018 - Apr 2019 1 year 2 months
SEO Account Manager
Digital Next

Digital Next is a full service internet marketing agency providing SEO, SEM, PPC, and social media services for small to large businesses. 

  • Analyzed the data to uncover insight used to improve the digital customer experience and drive business outcomes.
  • Attended client meetings, monitored and reported on key metrics (traffic/conversion/visibility).
  • Provided keyword research and meta data update.
  • Ensured the website and back-end business process follow SEO best practice.
  • Cooperated with copywriter and developers to implement changes on website.
Mar 2017 - Feb 2018 11 months
SEO & PPC Specialist
Sites n Stores

Sites n Stores is a web development firm, providing high-quality, affordable websites to the likes of small to medium-sized businesses across Australia.

  • Developed and implemented marketing strategies in a timely manner.
  • Provided analysis and recommendations, and action it (SEO and PPC).
  • Attended client meetings and provided in-depth insights on the campaign performance.
  • Conducted keyword research and analysis.
  • Cooperated with developers, copywriters, and sales to deliver high quality services.
Aug 2016 - Mar 2017 7 months
E-commerce Consultant
GMT Lighting

GMT Lighting is a lighting supplier in Australia, producing a range of products, including fluorescent tubes, compact fluorescent energy savers, miniature lamps, LED, stage/studio lamps, projection lamps, among others.

  • Maintained the online store and promote for online sales.
  • Edited and updated websites from front-end and back-end.
  • Used latest analysis, SEO, and SEM knowledge to increase the online sales performance.
  • Planned, maintained, and analyzed email marketing and Facebook paid campaign.
Sep 2015 - Mar 2016 6 months
Web & SEO Developer (Internship)
StewArt Media

StewArt Media specializes in SEO, PPC, and Facebook advertising.

  • Implemented quality SEO strategies (on and offsite).
  • Edited and updated websites from front-end and back-end.
  • Worked with the development team; completed all tasks accurately in a timely fashion.
  • Led and guided the intern team to assist senior SEO developers with daily tasks.

Education

Jan 2013 - Dec 2014 1 year 11 months
Master of Applied Information Technology, -
Monash University
Jan 2008 - Jun 2012 4 years 5 months
Bachelor's Degree, Electronic Information Engineering
University of Shanghai for Science & Technology