Karen McCandless

• Helped B2B and B2C companies create content and marketing strategies that are both compelling and commercially successful.
• Wrote copy for industries such as manufacturing, HR, pharmaceutical/life science, retail, and SaaS software.
• Provided services in content marketing and strategy, content writing and editing, digital marketing, copywriting, social media management, and email marketing (copywriting and campaign setup).
• Clients: Motley Fool, HubSpot, Culture Trip, Softonic, Zaius, Typeform blog, The Next Web, Business2Community, Automotive Manufacturing Solutions, GetApp.com, Business.com, and Microsoft Europe.

GetApp is an online resource for businesses exploring software products. 

• Implemented content strategy and plans, specializing in HR and sales content.
• Optimized existing site content for on-page and off-page SEO.
• Carried out in-depth research and wrote research reports.
• Managed a global network of editorial contributors.
• Produced reports on content performance analysis and trends.
• Worked with the product team on the UX and UI of the blog.
• Collaborated with the marketing team on brand and social media exposure.

GetApp is an online resource for businesses exploring software products. 

• Implemented content strategy, focusing on relevant topics and trends to generate user interest and SEO traffic.
• Carried out research into key industry trends, created surveys (B2B and B2C), and produced reports based on findings; participated in research communities.
• Managed projects, such as the launch of a new article series, implementation of research and SEO best practices.
• Provided expert commentary and tips to external publications, as well as guest blogging for leading tech sites.
• Optimized existing site content, making sure it is shareable on social media and SEO friendly.
• Led meetings and collaborated with colleagues in different locations in the US, as well as India.
• Gained exposure for articles through journalist and influencer outreach.
• Recruited and managed a network of bloggers and reviewers.

Softonic publishes Softonic.com, a global software and app discovery destination, offering a complete selection of software and apps across hundreds of categories. 

• Wrote reviews and features on the latest mobile apps and trends.
• Built relationships with PRs in the tech industry to produce high-quality, exclusive content.
• Put together best practice documents to help ensure all the department was up to speed with key skills and trends.
• Used social media to promote content and engage with audiences.
• Coordinated coverage of important news and events.
• Monitored and reported on the performance of published content to improve traffic.

Tudor Rose is a publishing, design, copywriting, branding, advertising, and digital agency based in Leicester.

• Worked on two Microsoft technology magazines, as well as the associated website OnWindows.com; managed the publication process and editorial direction, from content planning, to article assignment to design through to post-publication review.
• Wrote and edited news and features and tailored according to the platform and audience.
• Devised digital and social media strategies.
• Worked with content management systems and Google Analytics.
• Represented the company at industry events.
• Interviewed senior executives.
• Collaborated with the sales team to ensure the commercial success of all products.