Nickolaus Leonardos
Performance Marketing Expert

Nickolaus Leonardos

Experienced Growth & Performance Marketing Leader.
Work with Nickolaus Work with a Performance Marketing Expert

About

Nickolaus Leonardos is a seasoned performance marketer with over 10 years of experience scaling ecommerce and service-based brands. He specialises in paid social media campaigns, conversion optimisation, and creative strategy, helping founders and growth teams build scalable acquisition engines and profitable funnels. Through both consultancy and leadership roles, he has delivered results across industries including beauty, wellness, home goods, and consumer lifestyle, consistently improving ROAS and unlocking profitable growth. He integrates the right adtech tools, audience strategies, and data-driven experimentation to refine cost efficiency and accelerate revenue. Collaborative and commercially focused, Nick partners with cross-functional teams to turn brand goals into measurable growth.

Employment

5 roles
Jan 2025 - Present 1 year 4 months
Senior Consultant, Paid Social
Webprofits
  • Planned and executed performance campaigns across Meta Ads to drive acquisition and revenue growth for ecommerce clients in beauty, wellness, and lifestyle categories.
  • Designed scalable funnel strategies using UGC and creative iteration to improve thumb-stop rates, click-through performance, and conversion efficiency.
  • Partnered with analytics specialists to refine reporting attribution and justify profitable budget scaling decisions.
  • Delivered weekly insights and structured test roadmaps, facilitating ongoing optimisation and conversion lift.
Oct 2019 - Present 6 years 7 months
Digital Marketing Consultant
Independent Consultant
  • Provided hands-on paid media execution for small businesses and growing DTC startups, specialising in Meta Ads and high-intent conversion strategies.
  • Audited performance stacks and rebuilt campaign structures, improving CPL and ROAS efficiency.
  • Designed scrappy and scalable growth experiments for founders wanting profitable scale without heavy spend.
  • Delivered actionable insights and growth recommendations in weekly and monthly business reviews.
Sep 2021 - Aug 2024 2 years 11 months
Head of Growth
Crockd
  • Owned end-to-end digital performance, including paid social, paid search, website CRO, lifecycle marketing, and partnerships.
  • Scaled customer acquisition through full-funnel programs that improved repeat purchase rates and subscription adoption for home/lifestyle ecommerce.
  • Developed performance creative frameworks and audience testing methodologies that drove sustainable ROAS improvements.
  • Managed P&L accountability for digital spend and channel prioritisation, aligning media investments to revenue goals.
  • Used GA4 and on-site analytics to improve conversion pathways and funnel velocity.
Nov 2019 - Sep 2021 1 year 10 months
E-commerce Marketing Manager
Beauty Affairs
  • Activated cross-channel performance campaigns in beauty and luxury skincare, improving e-commerce conversion performance and customer retention.
  • Implemented funnel optimisation and landing page A/B testing, increasing basket size and lowering dropout rates.
  • Managed catalog retargeting, paid social promotions, influencer collaboration, and email automation to drive recurring revenue.
  • Delivered transparent reporting on CAC, ROAS, LTV, and other core ecommerce KPIs for senior decision-making.
Jan 2013 - Oct 2019 6 years 9 months
Market Leader Manager
COM Marketing
  • Guided business owners on digital acquisition strategies, focusing on service-based lead generation.
  • Improved client onboarding flows and campaign delivery processes, accelerating the path to measurable outcomes.
  • Led regional performance reviews, strengthening retention through impact-driven communication.

Service Operations Manager — Jan 2016 to Jan 2019

  • Streamlined digital service operations and campaign activation, increasing delivery efficiency and client satisfaction.
  • Collaborated with marketing and creative teams to ensure consistent performance execution across client portfolios.
  • Supported the rollout of best-practice paid media adoption, building foundational growth literacy for small businesses.

Project Manager — Jul 2013 to Jan 2016

  • Managed digital transformation projects helping SMBs implement websites, analytics, and marketing technology that improved conversion performance.
  • Delivered campaign assets and landing pages aligned to commercial targets and lead quality.
  • Coordinated stakeholder timelines and feedback loops to maintain delivery velocity.

Website Manager — Jan 2013 to Jul 2013

  • Owned website structure, content updates, and basic CRO elements to support visibility and early-stage digital growth for client businesses.
  • Improved user pathways and site experience supporting initial revenue activation.

Education

Feb 2009 - Dec 2012 3 years 10 months
Bachelor of Business, Finance and International Business
University of Technology - Sydney