Shuhui Goh

• Delivered user-friendly responsive web, tablet, and mobile app design solutions with the integration of requirements from product owners and customers.
• Created user flows, and interactive prototypes to communicate functionality and design ideas.
• Worked with developers and business analysts to provide details on design concepts.

• Translated stakeholder objectives, business requirement, and digital strategy into conceptual and visual solutions.
• Designed and executed digital content that includes carousel visuals, digital banners, electronic direct mails, and UI high fidelity mock-ups.
• Worked independently and also collaborated closely with different teams and stakeholders to produce designs across web and app interfaces.
• Updated and maintained Toggle website.
• Supported the team throughout the execution of campaigns and projects.

• Designed and developed sophisticated product collections for Charles & Keith.
• Liaised with relevant parties on merchandise development and construction.
• Visited store outlets to ensure consistency of product quality in stores.
• Involved in seasonal product launches.
• Assisted senior merchandisers with product research.

• Experienced product development in the digital entertainment industry.
• Participated in user experience and interface (UX/UI) design lifecycle.
• Joined in product road­mapping exercise and focus group usability study.

Red Pill is a full-service production house and content marketing agency based in Singapore.

• Redesigned the company's logo, graphic design application on tote bag.
• Communicated ideas that inspire, inform, and captivate consumers.

Xpoprint (Asia) provides commercial print services.

• Assisted in digital and offset print work.
• Communicated and discussed ideas with clients.