Shuhui Goh
UI/UX Designer

Shuhui Goh

UI/UX designer at Aviva Asia.
Work with Shuhui Work with a UI/UX Designer

About

Shuhui Goh specializes in UX/UI design with basic knowledge of programming language. She is also skilled in graphic design, motion graphics, branding, and packaging. As a UI/UX designer at Aviva Asia, she delivers user-friendly responsive web, tablet, and mobile app design solutions with the integration of requirements from product owners and customers. At MediaCorp, she designed and executed digital content that includes UI high fidelity mock-ups, carousel visuals, digital banners, and EDMs. Shuhui is proficient in using tools such as Sketch, InVision, Experience Design, Dreamweaver, Adobe Illustrator, Photoshop, InDesign, and After Effects.

Employment

6 roles
Aug 2019 - Present 6 years 9 months
UX/UI Designer
Aviva Asia
  • Delivered user-friendly responsive web, tablet, and mobile app design solutions with the integration of requirements from product owners and customers.
  • Created user flows, and interactive prototypes to communicate functionality and design ideas.
  • Worked with developers and business analysts to provide details on design concepts.
Sep 2017 - Jul 2019 1 year 10 months
UI Designer
MediaCorp
  • Translated stakeholder objectives, business requirement, and digital strategy into conceptual and visual solutions.
  • Designed and executed digital content that includes carousel visuals, digital banners, electronic direct mails, and UI high fidelity mock-ups.
  • Worked independently and also collaborated closely with different teams and stakeholders to produce designs across web and app interfaces.
  • Updated and maintained Toggle website.
  • Supported the team throughout the execution of campaigns and projects.
May 2013 - Jan 2017 3 years 8 months
Temporary Assistant Merchandiser
Charles & Keith
  • Designed and developed sophisticated product collections for Charles & Keith.
  • Liaised with relevant parties on merchandise development and construction.
  • Visited store outlets to ensure consistency of product quality in stores.
  • Involved in seasonal product launches.
  • Assisted senior merchandisers with product research.
May 2016 - Jul 2016 2 months
UI/UX Intern
MediaCorp
  • Experienced product development in the digital entertainment industry.
  • Participated in user experience and interface (UX/UI) design lifecycle.
  • Joined in product road­mapping exercise and focus group usability study.
Jan 2016 - Feb 2016 1 month
Graphic Designer
Red Pill Productions

Red Pill is a full-service production house and content marketing agency based in Singapore.

  • Redesigned the company's logo, graphic design application on tote bag.
  • Communicated ideas that inspire, inform, and captivate consumers.
Apr 2012 - Jun 2012 2 months
Graphic Design Intern
Xpoprint (Asia)

Xpoprint (Asia) provides commercial print services.

  • Assisted in digital and offset print work.
  • Communicated and discussed ideas with clients.

Education

Aug 2013 - Jul 2017 3 years 11 months
Bachelor of Fine Arts, Visual Communications
Nanyang Technological University
Apr 2010 - Apr 2013 3 years
Diploma, Visual Communications
Nanyang Polytechnic

Portfolio

5 items