<ul><li>Concentrations in Small Business and Communications.</li><li>Graduated Cum Laude.</li></ul>

<ul><li>Established client base by networking and using interpersonal communication skills to develop new business opportunities.&nbsp;</li><li>Provided white-glove client service from upfront strategy consultation to account management and reporting by providing timely deliverables and project updates.</li><li>Researched current account performance by analyzing platform data and develop data-driven solutions to impact business objectives.</li><li>Built custom digital marketing strategies and proposals from researching audience segments, competitor analysis, and identified key opportunities based on business goals.</li><li>Presented marketing solutions to executives on all levels of digital marketing experience to ensure clarity and transparency of the proposal.</li><li>Achieved business financial goals by doubling revenue each year through inbound and outbound lead generation.</li><li>Clients: AWS (Amazon Web Services), Toyota (Valley Toyota Dealerships), Acuity Scheduling, Cobo Center (Detroit Convention Center), Goodyear, Honeywell Aerospace, Republic Services, TruGreen, and Arizona Lottery.&nbsp;</li></ul>

Google Ads & Paid Social Media Consultant

<p>LaneTerralever is an independent marketing agency in Phoenix, Arizona, providing clients with services in brand and content strategy, public relations, advertising, interactive marketing, and media buying and planning.</p><ul><li>Developed and managed pay per click campaigns for clients ranging from B2C, B2B, and B2G on various platforms, including Google Ads, Bing Ads, Facebook, Instagram, Twitter, YouTube, and LinkedIn to maximize return on investment.</li><li>Optimized landing page layout and content to generate more qualified leads into customers.</li><li>Reported on campaign performance by presenting key performance indicators, narrating data into valuable information, and developing actionable optimization strategies.</li><li>Promoted four times within two years from self-motivation and willingness to learn.</li><li>Clients: Goodyear Retail, Honeywell Aerospace, and Arizona Lottery.</li></ul>

Digital Media Specialist

Collaborated with a San Diego agency to manage AWS Google Ads, Bing Ads, and paid social media efforts.

Amazon Web Services

Cody Cusker

Provided marketing for a company that offers e-courses, which provides students the ability to get paid to travel the world teaching English as a foreign language. Used Google AdWords to increase their online sales.

TEFL Academy

Doubled the advertising spend within the first four months with performance boosts from optimization strategies and campaign management for an online scheduling platform. Sales increased by more than 321% on Google Ads and over 12,307% on Bing Ads.

Acuity Scheduling

Created Google Search and Display (remarketing) campaigns for Detroit's convention center and helped develop a new landing page to optimize for conversions. For Facebook, created a conversion campaign to funnel users from Facebook to the landing page by targeting their most relevant audiences.

Cobo Center, Detroit's Convention Center

Partnered with a Scottsdale marketing agency; Worked on their largest client for DoubleClick and Facebook Ads.

BIG YAM, The Parsons Agency

English (American)

Cody Cusker specializes in increasing ROI by optimizing business sales and leads. He has created, measured, analyzed, and optimized digital marketing campaigns for various clients, including Toyota, Acuity Scheduling, TCF Center (Detroit Convention Center), Goodyear, Honeywell Aerospace, Republic Services, TruGreen, and Arizona Lottery. His experience includes launching and managing numerous campaigns for AWS (Amazon Web Services) using bulk uploaders, such as Google AdWords Editor, Bing Ads Editor, and Sprinklr. Cody also holds certifications in Google Ads, Google Analytics, and Facebook Blueprint.

Cody Cusker

Employment Highlights

Education Highlights

Portfolio

Amazon Web Services

TEFL Academy

Acuity Scheduling

Cobo Center, Detroit's Convention Center

BIG YAM, The Parsons Agency

Untitled Content

Amazon Web Services

TEFL Academy

Acuity Scheduling

Cobo Center, Detroit's Convention Center

BIG YAM, The Parsons Agency

Untitled Content