Cody Cusker
Lead Generation Expert

Cody Cusker

Certified in Google Ads, Google Analytics, and Facebook Blueprint.
Work with Cody Work with a Lead Generation Expert

About

Cody Cusker specializes in increasing ROI by optimizing business sales and leads. He has created, measured, analyzed, and optimized digital marketing campaigns for various clients, including Toyota, Acuity Scheduling, TCF Center (Detroit Convention Center), Goodyear, Honeywell Aerospace, Republic Services, TruGreen, and Arizona Lottery. His experience includes launching and managing numerous campaigns for AWS (Amazon Web Services) using bulk uploaders, such as Google AdWords Editor, Bing Ads Editor, and Sprinklr. Cody also holds certifications in Google Ads, Google Analytics, and Facebook Blueprint.

Employment

2 roles
Jan 2016 - Present 10 years 3 months
Google Ads & Paid Social Media Consultant
Independent
  • Established client base by networking and using interpersonal communication skills to develop new business opportunities. 
  • Provided white-glove client service from upfront strategy consultation to account management and reporting by providing timely deliverables and project updates.
  • Researched current account performance by analyzing platform data and develop data-driven solutions to impact business objectives.
  • Built custom digital marketing strategies and proposals from researching audience segments, competitor analysis, and identified key opportunities based on business goals.
  • Presented marketing solutions to executives on all levels of digital marketing experience to ensure clarity and transparency of the proposal.
  • Achieved business financial goals by doubling revenue each year through inbound and outbound lead generation.
  • Clients: AWS (Amazon Web Services), Toyota (Valley Toyota Dealerships), Acuity Scheduling, Cobo Center (Detroit Convention Center), Goodyear, Honeywell Aerospace, Republic Services, TruGreen, and Arizona Lottery. 
Oct 2013 - Jun 2016 2 years 8 months
Digital Media Specialist
LaneTerralever

LaneTerralever is an independent marketing agency in Phoenix, Arizona, providing clients with services in brand and content strategy, public relations, advertising, interactive marketing, and media buying and planning.

  • Developed and managed pay per click campaigns for clients ranging from B2C, B2B, and B2G on various platforms, including Google Ads, Bing Ads, Facebook, Instagram, Twitter, YouTube, and LinkedIn to maximize return on investment.
  • Optimized landing page layout and content to generate more qualified leads into customers.
  • Reported on campaign performance by presenting key performance indicators, narrating data into valuable information, and developing actionable optimization strategies.
  • Promoted four times within two years from self-motivation and willingness to learn.
  • Clients: Goodyear Retail, Honeywell Aerospace, and Arizona Lottery.

Education

Jan 2010 - Dec 2012 2 years 11 months
Bachelor of Science, Interdisciplinary Studies
Arizona State University

Portfolio

6 items