Ashling Kwok
Copywriter

Ashling Kwok

Copywriter & content writer for B2B & B2C.

About

Ashling Kwok is a copywriter, journalist, and technical writer with over 20 years’ experience across a wide range of industries, including business, pharmaceutical, medical, and lifestyle. She has written diverse content such as advertisement copy, award submissions, brochures/catalogs, case studies, direct mails, e-books/e-courses, features, media releases, newsletters, professional bios, sales letters, whitepapers, speeches, taglines, web copy, and social media profiles. Her past clients include Houzz, Design Fox, Arcadis, Retail Pharmacy, Naina, Mindful Mum, and Shaw McDonald, among others.

Employment

3 roles
Feb 2006 - Present 20 years 2 months
Copywriter
Independent
  • Wrote for clients across a wide range of industries, including the business, pharmaceutical, medical, and lifestyle.
  • Helped clients tell their stories in a way that builds trust, generates business, and increases sales.
  • Produced a wide range of content such as advertisement copy, award submissions, brochures/catalogs, case studies, direct mails, e-books/e-courses, features, media releases, newsletters, professional bios, sales letters, whitepapers, speeches, taglines, web copy, and social media profiles.
  • Clients: Houzz, Design Fox, Arcadis, Retail Pharmacy, Naina, Mindful Mum, and Shaw McDonald, among others.
Jan 2003 - May 2004 1 year 4 months
Communications Coordinator
DMC/Leutenegger

DMC/Leutenegger is a store for Australian quilting fabric, needlecraft, and haberdashery.

  • Provided content writing for print and online media outlets.
  • Generated media interest.
  • Coordinated the release of new products into the marketplace.
May 2002 - Oct 2003 1 year 5 months
Journalist
Retail Pharmacy Magazine

Retail Pharmacy Magazine delivers news, information, statistics, market trends, and editorial insight with a focus on the pharmaceutical channel.

  • Developed story ideas and wrote news articles.
  • Attended industry events and interviewed key industry figures.

Education

Feb 2018 - Jun 2018 4 months
Copywriting & SEO Course, -
Australian School of Copywriting
Feb 1998 - Dec 1998 10 months
Diploma, Editing & Publishing
Macleay College
Feb 1995 - Dec 1998 3 years 10 months
Bachelor of Arts, Communications
University of Western Sydney

Portfolio

6 items