<ul><li>Led end-to-end content creation and community management across Instagram, Facebook, TikTok, LinkedIn, YouTube, X, and Pinterest, covering the Americas, EMEA, and APAC regions within the Global Marketing team.</li><li>Delivered highly localised and culturally relevant campaigns that aligned with brand positioning, increasing resonance across diverse markets.</li><li>Produced engaging, scroll-stopping content, including short-form videos, stories, and reels, that significantly improved customer engagement and organic reach.</li><li>Directed monthly performance reporting and analytics via Sprout Social, presenting actionable insights on growth, engagement, and audience behaviour to senior stakeholders.</li><li>Designed and executed an influencer strategy, launching UGC initiatives and managing collaborations with key content creators to amplify brand visibility.</li><li>Coordinated production and creative delivery of content for both B2B and B2C audiences, ensuring consistency across touchpoints.</li><li>Partnered closely with PR, Acquisition, and Digital teams to deliver integrated multi-channel campaigns that drove measurable business impact.</li></ul>

Senior Social Media Executive

<ul><li>Developed and executed bespoke content strategies for luxury lifestyle brands targeting high-net-worth individuals (HNWIs).</li><li>Produced and published compelling daily social media content, including short-form video, reels, and photography, designed to reflect premium brand positioning.</li><li>Managed end-to-end campaign delivery across organic social, email marketing, and newsletters (via Mailchimp), driving retention and customer loyalty.</li><li>Analysed campaign performance using HubSpot and adapted strategies to optimise engagement, conversion, and brand awareness consistently.</li><li>Conducted competitor monitoring and trend analysis to proactively refine creative direction and ensure content remained innovative and competitive.</li></ul>

<ul><li>Produced short-form video content showcasing high-end properties, optimising digital storytelling to attract prospective clients.</li><li>Designed and implemented cost-effective digital marketing campaigns across Facebook and Instagram, generating a 25% increase in audience growth.</li><li>Directed the studio’s social and content strategy, positioning the brand competitively in the architectural and design space.</li></ul>

Marketing Coordinator (Consultant)

<ul><li>Planned and delivered multi-platform social campaigns for B2B and B2C technology clients, driving measurable business growth.</li><li>Created high-impact organic content and copy tailored to audience behaviour, achieving consistent engagement uplifts.</li><li>Produced multimedia assets, including animated podcast visuals and short-form video edits, to expand digital storytelling formats.</li><li>Spearheaded social growth initiatives for clients such as OneWorkout, achieving a 30% increase in follower base within a year.</li></ul>

Account Manager (Consultant)

<ul><li>Developed and executed visual-first, trend-driven content strategies for Instagram, Facebook, and TikTok, tailored to audience engagement behaviours.</li><li>Scaled brand presence rapidly, driving follower growth from under 500 to 10,000+ in just three months through consistent creative output and targeted social tactics.</li><li>Managed email marketing campaigns and coordinated influencer outreach, securing partnerships that accelerated brand visibility and customer acquisition.</li></ul>

Social Media Coordinator (Consultant)

<ul><li>Provided operational and event support across multiple global lifestyle brands, including Timberland, Vans, The North Face, and Kipling.</li><li>Partnered with brand marketing teams to deliver successful product launches and internal/external events, ensuring seamless execution and cross-team alignment.</li><li>Contributed to process improvements in office coordination and event logistics, enhancing efficiency across the organisation.</li></ul>

Office Services Coordinator

Portfolio - Adana Akanesyans

Adana Akanesyans

English (British)

Adana is a creative and results-driven social media professional with over five years of experience leading organic and paid campaigns across both B2B and B2C sectors. She is skilled in developing integrated strategies that balance creative storytelling with data-driven optimisation, achieving measurable growth in engagement, reach and conversions. She has managed multi-platform content across TikTok, Instagram, Facebook, YouTube, LinkedIn, Pinterest and X, and tailored campaigns for diverse audiences across EMEA, APAC and the Americas. Adana is adept in influencer management, community building, and trend-driven content creation, with proven success in scaling brand presence, driving audience growth, and executing budget-conscious campaigns. She brings a strong blend of creative vision and analytical insight, with expertise in Sprout Social, HubSpot, Google Analytics, Canva and CapCut to deliver high-performing, localised campaigns.

Adana Akanesyans

Employment Highlights

Education Highlights

Portfolio

Portfolio - Adana Akanesyans

Portfolio - Adana Akanesyans