Stephanie Ramirez
Social Media Strategy

Stephanie Ramirez

Former social video consultant for Facebook.
Work with Stephanie Work with a Social Media Strategy

About

Stephanie Ramirez has over nine years of social media marketing, data, and strategy experience ranging from agencies, brands, and media companies. She has led and executed social media strategies for companies such as Facebook, Cheddar, Mic, and Univision Communications Inc. (UCI). In 2017, she was a finalist for Forbes 30 Under 30 in Media award. Her social media efforts have also been recognized in the industry, including with a Tecla Award for “Best Facebook Page” at Hispanicize 2016 and “Best Brand Doing Latino Social Media” at Hispanicize 2015. At MSLGROUP, she worked on social media and digital practice for a variety of clients, such as Procter & Gamble.

Employment

7 roles
Jan 2019 - Present 7 years 3 months
Social Media & Audience Growth Strategist
Independent
  • Advised people, companies, and brands on branding, social media strategy, platform-specific content strategy, data reporting and insights, audience growth and distribution, meaningful engagement, community management, content creation/co-creation, and advertising.
  • Clients: NespressoUSA, SoulCycle, Little Spoon, Pamella Roland, Raya, and RoC Skincare.
Oct 2017 - Jan 2019 1 year 3 months
Director of Social Media
Cheddar

Cheddar is a live post-cable network focused on covering the most innovative products, technologies, and services.

  • Led the social media content and engagement team helping define voice and content strategy. 
  • Analyzed video views total, view retention, interaction rate, sentiment, time/days, follower growth across platforms.
  • Monitored data daily, and report to the senior executive team on a weekly basis.
  • Focused content, voice, engagement strategy on Facebook (15 posts a day), Instagram (5 posts a day), Twitter (30-35 posts a day), YouTube (1 post a day), and LinkedIn (15-20 posts a day).
Jul 2017 - Oct 2017 3 months
Integrated Marketing Director & Consultant
Time Inc.
  • Advised the executive marketing director and sales teams on social media and digital ad packages and sponsorships.
  • Designed and implemented comprehensive marketing strategies.
May 2017 - Jun 2017 1 month
Social Video Consultant, Newsfeed
Facebook
  • Recruited a social video team.
  • Provided strategic social video consulting around newsfeed algorithm education.
Dec 2016 - May 2017 5 months
Managing Producer, Emerging Media
Mic
  • Led the new emerging social media team of four people.
  • Grew and led the Instagram content strategy generated over two million views a month across four accounts.
Oct 2013 - Dec 2016 3 years 2 months
Senior Manager, Social Media & Social Video, FLAMA
Univision
  • Oversaw the Flama social media and social video department and led social media video strategy, distribution, sales packages for sponsorships, partnerships, content development, paid media, community management, voice development, and analytics/insights and provided social media support for the Univision Creator Network.
  • Grew the Facebook presence to over 1.2 million fans generating more than 25 million monthly video views.
  • Created content with influencers and Latin music artists such as J Balvin, Maluma, Becky G, Carlos Vives, Prince Royce, Lisa Ramos, Lele Pons, Liza Koshy, Chachi Gonzales, Joshua Leyva, Eric Ochoa, and Megan Batoon. 
  • Focused heavily on targeting the U.S. Hispanic millennial audience with paid campaigns targeting Latin American countries to help drive acquisition cost per fan down, including Mexico, Colombia, Brazil, Peru, Venezuela, and Uruguay.
Aug 2011 - Oct 2013 2 years 2 months
Assistant Account Executive, Social Media Strategist
MSL Group (MSL New York)
  • Worked primarily across Procter & Gamble NA/Global consumer business for consumer general market, AA and USH and launched P&G Charmin's first US Hispanic marketing campaign with Univision's Giselle Blondet.
  • Created in-depth listening audits, insights/monitoring social and mobile reports, content writing for monthly content calendars, conduct community management, execute blogger outreach programs and overall social strategy. 

Education

Aug 2007 - Aug 2011 4 years
Bachelor of Science, Public Relations
University of Florida

Portfolio

3 items