Kate Hoeffler
Performance Marketing Expert

Kate Hoeffler

Previously worked for Zenith Media and Mediacom Australia.
Work with Kate Work with a Performance Marketing Expert

About

Kate Hoeffler is a Performance Marketing & Data Specialist with strong experience delivering cross-channel media campaigns, technical analytics solutions, and insight-driven optimisation. With a background spanning agency environments in Australia and the UK, she has managed high-spend PPC and paid social programs while driving efficiency gains through smarter tracking, automation, and reporting. Her expertise includes GA4 implementation, BigQuery setup, dashboard development, and ongoing measurement strategy to ensure accurate, actionable data across campaigns. Kate brings a proactive approach to problem-solving and stakeholder collaboration, consistently translating complex datasets into clear performance recommendations that support commercial growth.

Employment

5 roles
Apr 2024 - Present 2 years 1 month
Performance Marketing & Data Consultant
Independent Consultant
  • Managed cross-channel performance campaigns spanning PPC, paid social, and data analytics.
  • Delivered profiling, forecasting, optimisation, and reporting aligned to client KPIs.
  • Supported tagging, tracking, and measurement setup including GA4 migration.
  • Provided strategic recommendations backed by actionable insights from real-time data.
May 2021 - Mar 2024 2 years 10 months
Performance Marketing & Data Manager
Jaywing Australia
  • Led campaigns through every phase including planning, activation, optimisation, and results analysis.
  • Led GA4 and BigQuery implementation including tagging, technical setup, and stakeholder communication, improving analytics governance and efficiency.
  • Built automated dashboards and plug-in analysis sheets, reducing manual reporting time.
  • Developed budget forecasts, pacing governance, and commercial analysis frameworks.
  • Presented quarterly performance reports and strategic insights to senior stakeholders.
  • Trained junior team members to strengthen data maturity across the business.
  • Supported new business pitches and collaborated with cross-functional teams to drive innovation.
Mar 2019 - Mar 2021 2 years
Senior Biddable Executive
MediaCom Australia
  • Oversaw high-value performance accounts with campaign budgets exceeding $300K per cycle, ensuring efficient spend and strong commercial outcomes.
  • Executed data-driven optimisation across search and social platforms to improve conversion performance.
  • Built dashboards and performance insight reports that accelerated stakeholder decision-making.
  • Supported testing roadmaps and channel innovation, contributing learnings to future campaign strategy.
Feb 2018 - Feb 2019 1 year
Senior Performance Executive
Zenith UK
  • Oversaw large-scale media investments (£500K+ monthly) to drive cost-efficient growth and maximise return.
  • Applied sophisticated tooling (SA360, AdWords, Bing) and activated early-stage automated bidding innovations.
  • Adapted campaigns rapidly in response to live performance signals or external shifts.
  • Communicated results and optimisation pathways directly to client stakeholders.


Feb 2016 - Feb 2018 2 years
Account Executive
Blue Tiger Marketing Ltd
  • Built and executed omni-channel marketing campaigns designed to enhance customer experience, drive engagement, and support client-specific growth objectives.
  • Managed digital activation across Google Ads and Facebook Ads, including audience targeting, remarketing lists, and conversion tracking setup to minimise wastage and improve performance accuracy.
  • Produced detailed performance reports and KPI dashboards, delivering actionable insights, media research, and optimisation recommendations to guide strategic decision-making.

Education

Sep 2011 - Jun 2014 2 years 9 months
Bachelor of Science (BSc), Business Management
Canterbury Christ Church University