Content Strategist

Laina MacRae

Seasoned digital marketer & multi-channel content strategist.

Laina MacRae is a seasoned integrated digital marketing professional with nine years of expertise in multi-channel content strategy, social media, email marketing, brand development, website and app management, and blogging. She has a proven record of growing and engaging international audiences for B2C and B2B for-profit and nonprofit companies such as The Resource Alliance, ABC Carpet & Home, and Bel-Rea Institute. As a former global communications manager at Embassy English, Laina has led strategy, planning, and execution for numerous social media profiles representing international language schools in the USA, UK, Canada, Australia, and New Zealand. She is also proficient in SEO, Google Analytics, MailChimp, WordPress, SquareSpace, HootSuite, and Adobe Creative Suite.