Work With High Performing Talent On Demand
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Work With High Performing Talent On Demand
Work With Talent
Content Strategist
Laina MacRae
Seasoned digital marketer & multi-channel content strategist.
Laina MacRae is a seasoned integrated digital marketing professional with nine years of expertise in multi-channel content strategy, social media, email marketing, brand development, website and app management, and blogging. She has a proven record of growing and engaging international audiences for B2C and B2B for-profit and nonprofit companies such as The Resource Alliance, ABC Carpet & Home, and Bel-Rea Institute. As a former global communications manager at Embassy English, Laina has led strategy, planning, and execution for numerous social media profiles representing international language schools in the USA, UK, Canada, Australia, and New Zealand. She is also proficient in SEO, Google Analytics, MailChimp, WordPress, SquareSpace, HootSuite, and Adobe Creative Suite.
Laina MacRae
Seasoned digital marketer & multi-channel content strategist.
Content Strategist
Laina is Available for Projects
Work with LainaEmployment Highlights
Digital Marketing & Content Manager
The Resource Alliance
April 2018 - May 2019 (1 year 2 months)
Global Communications Manager
Embassy English
October 2015 - January 2018 (2 years 4 months)
Social Media & Production Manager
ABC Carpet & Home
February 2013 - October 2015 (2 years 9 months)
Social Media Manager & Admissions
Bel-Rea Institute of Animal Technology
January 2011 - December 2012 (2 years)
Education Highlights
Bachelor of Arts, Photography
College of Santa Fe
January 2001 - December 2005 (5 years)
Portfolio
www.instagram.com
ABC Carpet & Home (@abccarpetandhome)
www.instagram.com
The Resource Alliance (@the_resource_alliance)
The Resource Alliance
The Resource Alliance
Laina Gardiner MacRae
What Does American Thanksgiving Mean? Turkeys, Families, and Shopping Laina Gardiner MacRae
Laina Gardiner MacRae
Embassy English Joins the Thai Royal Scholarship Program
Laina Gardiner MacRae
Embassy Insider: Innovation Matters
www.instagram.com
ABC Carpet & Home (@abccarpetandhome)
www.instagram.com
The Resource Alliance (@the_resource_alliance)
The Resource Alliance
The Resource Alliance
Laina Gardiner MacRae
What Does American Thanksgiving Mean? Turkeys, Families, and Shopping Laina Gardiner MacRae
Laina Gardiner MacRae
Embassy English Joins the Thai Royal Scholarship Program
Laina Gardiner MacRae
Embassy Insider: Innovation Matters
Resume
Digital Marketing & Content Manager
The Resource Alliance
April 2018 - May 2019 (1 year 2 months)
The Resource Alliance curates content and events to support social change within the nonprofit sector around the world.
- Managed strategy and content for social media, email communications, IFC app, blog, and website.
- Planned and implemented a comprehensive email communications strategy.
- Led targeted paid social media campaigns focusing on lead generation, brand awareness, and event promotion.
- Utilized KPIs, metric analytics, and segmented A/B testing to inform planning and ultimate ROI.
- Increased social media following, including Instagram by 96%, LinkedIn by 40%, Facebook by 28%, and Twitter by 10%.
Global Communications Manager
Embassy English
October 2015 - January 2018 (2 years 4 months)
Embassy English is an English language teaching chain that offers year-round English language training in 19 destinations globally.
- Led strategy, planning, and execution for more than 80 social media profiles representing 18 international language schools in the USA, UK, Canada, Australia, and New Zealand.
- Managed paid social media advertising for brand awareness and lead generation campaigns.
- Strategic planning and implementation of internal and external email communications.
- Managed the Embassy English blog, PR communications, and sales event marketing.
- Increased social media following, including Instagram by 85%, Facebook by 49%, Twitter by 34%, and LinkedIn by 31%.
Social Media & Production Manager
ABC Carpet & Home
February 2013 - October 2015 (2 years 9 months)
ABC Carpet & Home is a retail company that sells furniture, home decor, and carpet.
- Developed distinctive brand voice and content strategy to increase social media fans and e-commerce conversion through engaging content, contests, emails, blogs, and paid social campaigns.
- Increased Instagram followers by 233% from 9,000 to over 30,000 followers in 18 months.
- Managed and collaborated on event production from the creative concept development to pre- and postproduction coordination of vendors and participants to overseeing front-of-house staff.
Social Media Manager & Admissions
Bel-Rea Institute of Animal Technology
January 2011 - December 2012 (2 years)
Bel-Rea Institute of Animal Technology is a veterinary technician school in the U.S. that offers an Associate of Applied Science Degree in Veterinary Technology.
- Spearheaded the Facebook page creation, brand development, and content strategy.
- Grew Facebook followers to 50,000 in 13 months.
- Interviewed diverse potential students to assess the possibility of success both academically and personally with approval of applicants based on an ethical code of conduct.
Education
Bachelor of Arts, Photography
College of Santa Fe
January 2001 - December 2005 (5 years)
- Minor in Conservation Biology.
- Graduated as Magna Cum Laude.