Panagiota Marinou
Communications Specialist

Panagiota Marinou

Former digital marketing & communication manager at Antenna TV S.A.
Work with Panagiota Work with a Communications Specialist

About

Panagiota Marinou is an award-winning digital marketer and communications expert with 11 years of hands-on experience both in traditional and digital marketing, branded creative content, and project management. She was a digital marketing and communication manager at Antenna TV, where she oversaw and managed a diverse range of digital marketing campaigns, including video native content, programmatic, and social media for the Greek and UK markets. At Capital.gr, she delivered communication projects for clients such as P&G, Unilever, Coca Cola, Brooks Brothers, Rolex, Vodafone, IWC, Opel, and BMW, among others. Panagiota has received several Greek Digital Media Awards, including Best Branded Video Native Advertising for P&G at "Viral News" for Netwix and Best Web Site Redesign of www.netwix.gr.

Employment

4 roles
May 2019 - Present 7 years
Digital Marketing & Communication Specialist
Independent
  • Founded Shoplistguru.com, an authorized affiliate marketing partner for top e-commerce players, such as Lazada, in Southeast Asia region.
  • Built a website and set up traffic generating channels from scratch to achieve ‘000s of USD in sales in less than a year period.
  • Managed categories and products selection, development and creation of digital content for different categories such as pet supplies, beauty, electronics, home appliances, and home and living).
  • Handled SEO and email marketing strategy creation and content collaborations with other affiliate platforms, content creators and publishers.
  • Communicated with external clients for building and promoting digital content.
Jan 2016 - Dec 2019 3 years 11 months
Digital Marketing & Communication Manager
Antenna TV S.A.
  • Spearheaded and directed cohesive advertising projects to assure 100% on-time delivery and generated revenue of $110,000.
  • Enhanced video and native content marketing campaigns by 20% to boost user retention rate.
  • Gathered and analyzed relevant information about trends in consumer behavior, consumption habits, social lifestyles and competition.
  • Oversaw and managed diverse range of digital marketing campaigns, including video native content, programmatic and social media for the Greek and UK markets.
  • Undertook and executed digital media strategy to attain campaign objectives to assess client needs.
  • Analyzed digital market trends and records to forecast and develop new and existing business for media properties.
  • Produced media offers and effective native content for clients’ sponsorships articles and videos for media agencies and clients.
  • Clients: Mondelez, Pizza Fan, Dominos Pizza, Coca Cola, Unilever, Cosmote, Vodafone, Sarantis, P&G, and more.
Dec 2014 - Dec 2015 1 year
Digital Media Planer & Client Solution Manager
ADWEB Ltd

ADWEB offer publishers and technology providers strategic partnerships and solid relations with the leading brands and the advertising market aiming to maximize revenue and strengthen their market proposition.

  • Administered digital and commercial representation of Spotify.com, Stardoll.gr, Games.gr accounts, etc.
  • Supported the cross selling protocols by managing digital marketing planning and deployment of effective content for clients such as McDonalds, Unilever, Coca Cola, Mondelez, IKEA, Praktiker, E-food.gr, Nike, P&G, Porsche, Mercedes, and Pizza Fun.
  • Steered marketing and commercial strategy and implemented communication and marketing projects, ensuring effective KPIs.
  • Increased and delivered average sales growth of 35% by executing effectual digital marketing strategies for pharmaceutical clients such as Pfizer, Roche, Novartis, GlaxoSmithKline, Abbott, and more.
Oct 2007 - Nov 2014 7 years 1 month
Digital Advertising & Communication Manager
Capital.gr

Capital.gr is a pioneer and leader in the electronic publishing of financial information on the Greek market established in 1998. 

  • Supervised, executed, and evaluated campaign performance, delivered required reports and resolved delivery issues efficiently.
  • Directed the development of digital edition and content of the weekend edition.
  • Implemented a series of integrated display campaigns to produce revenues through close collaboration with marketing managers, media agencies and sponsors for big clients such as P&G, Unilever, Coca Cola, Brooks Brothers, Rolex, Vodafone, IWC, Opel, BMW, and more.
  • Conducted the development and communication of existing and new customers providing excellent client service.

Education

Jan 2020 - Present 6 years 4 months
MBA, -
Singapore Management University
Jan 2005 - Dec 2007 2 years 11 months
MSc, Occupational & Environmental Health, Management & Economic Evaluation
National & Kapodistrian Univeristy of Athens, Medical School
Jan 2000 - Jan 2005 5 years
BSc, International & European Studies
Panteion University of Social & Political Science

Portfolio

2 items