Stephanie Rushford
Social Media Ad Copywriting

Stephanie Rushford

Specializes in social media copywriting & strategy, and web management.
Work with Stephanie Rushford Work with a Social Media Ad Copywriting

About

Stephanie Rushford is a social media copywriter and strategist with experience working with clients, ranging from nongovernment organizations, private companies, and diversity leaders. She has expertise in creating content for social media ads and campaigns. Her past clients include American Educational Research Association and Conservation International, among others. Stephanie also worked with McKinsey & Co, where she oversaw the editorial redesign and web production work of various practice sections for the company’s website.

Employment

4 roles
Feb 2015 - Present 11 years 2 months
Social Media Copywriter & Strategist
Independent
  • Worked with clients, ranging from nongovernment organizations, private companies, and diversity leaders.
  • Created content for social media ads and campaigns.
  • Oversaw and created strategy for social media campaigns.
  • Managed and updated daily brands' social media networks.
  • Created and instituted social media best practices for Jennifer Brown Consulting, which included social media audit.
Jan 2017 - Present 9 years 3 months
Social Media Strategist
Verified Strategy
  • Worked twice with the nonprofit, American Educational Research Association, on their social media strategy for their 2018 and 2019 annual meetings, in New York and Toronto, respectively. This past AERA annual meeting brought together approximately 14,000 leading academics and education researchers from across the globe.
  • Created the campaign #12DaysofConservation for Conservation International. This Instagram campaign highlighted the global impact of Conservation International’s work. This content resonated with many of Conservation International’s followers, and was shared and reposted by actor and activist Leonardo DiCaprio. In collaboration with other Verified Strategy staff, Stephanie also produced a Facebook Live centered on how climate change disproportionately affects women.
Jun 2016 - Sep 2016 3 months
Associate Digital Production Coordinator
Medscape
  • Oversaw the launches of multiple Medscape products, while adhering to numerous concurrent deadlines.
  • Measured impressions/impression goal using DoubleClick for Publishers.
  • Worked in tandem with the marketing department and ad operations to adhere to impressions goals/ad positioning.
  • Worked in concert with the campaign integration’s resource manager in attaining necessary digital assets needed to complete high-priority tasks.
  • Mastered various WebMD technologies and software programs, not limited to IPP, Filezilla, and WinSCP.
  • Developed and fostered relationships across diverse departments of Medscape.
Aug 2015 - Dec 2015 4 months
Web Producer
McKinsey & Company
  • Collaborated with editors, senior designers, and development team to create and edit layouts for the content migration within the SiteCore Content Management System.
  • Oversaw the editorial redesign and web production work of various practice sections for the company’s website.
  • Edited and updated various content and HTML for the content migration, which was not limited to directors’ and principals’ profiles, articles, expert insights, and company’s thought leadership.
  • Projected managed and deliver multiple completed projects ahead of deadlines for the website redesign project.

Portfolio

1 item