Mathushah Satheesan
B2B Marketing Expert

Mathushah Satheesan

Worked for Heidi Health and WISR.
Work with Mathushah Work with a B2B Marketing Expert

About

Mathushah Satheesan is a B2B marketer with experience in performance marketing, partnership marketing, marketing analytics, lifecycle marketing/CRM, customer experience, A/B test experimentation, paid media strategy, and product-led growth strategies. She previously worked for WISR in building highly targeted and personalized marketing campaigns which resulted in increasing audience size and user journey comms engagement.

Employment

5 roles
Sep 2021 - Present 4 years 8 months
B2B Marketer & Copywriter
Independent
  • Created and implemented B2B marketing strategies.
  • Provided performance and partnership marketing services to clients.
  • Copywriting and content creation for social websites like Instagram and blogs to achieve goals of brand awareness, engagement, reach, etc.
Jul 2023 - Oct 2023 3 months
Tutoring Business Support
Crimson Education
  • Provided support for tutoring business operations, including onboarding and offboarding processes.
  • Analyzed sales, service, and product data to deliver insights and projects that improve business outcomes.
  • Provided project management support for Crimson's People Team programs.
Jul 2023 - Oct 2023 3 months
Growth Marketing Specialist
Heidi Health
  • Worked with Mixpanel, Appsflyer, and Braze analytics to understand key user behavior metrics and identify opportunities to drive growth.
  • Created presentations and reports to share growth status, results, insights, and recommendations with stakeholders.
  • Provided ongoing and exploratory reporting.
  • Served as the go-to person for execution across core growth platforms like Braze for campaign management.
  • Managed marketing automation strategies and campaign management using Braze.
  • Built, exported, and integrated communications into platforms to ensure consistent messaging across user touchpoints.
Aug 2022 - Apr 2023 8 months
Growth Markeitng Executive
WISR
  • Used Amplitude, PowerBI and Appsflyer to investigate user data and app-behaviour [e.g. retention/engagement], and built cohort specific Amplitude reports based on user archetypes, super fans and super users.
  • Took ownership over data insights in a cross-functional team- handling questions from trial engagement to churn rate and strategised with Content and Product team on A/B tests to level up product optimisations and achieve North star metric
  • Proved results by increasing audience size and comms sent from 60K to over 3.5M per quarter, with an increase in user journey comms engagement from 9% to 12.5% - using primarily organic sources.
  • Used design innovation, pricing testing and fast-paced iterative optimisation to improve conversion from registration to trial, starting from 15.8% to 25.3% in 90 days.
  • Built highly targeted and personalised marketing automation campaigns with push notifications, in-app messages, and EDMs using Braze and Stripo to target core user journey areas like onboarding, trial sign-up, paid conversion, and re-engagement of lapsing users.
  • Ideated with a team of marketers, and creatives including copywriters and designers to brief new content and optimise existing creative strategy, which was out-of-thinking and data-driven.
  • Wrote copy for our App Store listing [ASO] and using keyword research tools like AppTweak to optimise the listing of Wisr Today app and achieved consistent top 20 in App Store with 4.8 star rating and top 10 category ranking in Play Store with 4.4 stars.
Feb 2022 - Oct 2022 8 months
Social Media Manager
TextBook Ventures
  • Created outreach across socials and newsletter following, including event marketing, content marketing, and newsletter design.
  • Analyzed and reported social media and online marketing campaign results.

Education

Jan 2018 - Present 8 years 4 months
Behavioural Design
Irrational Labs
Jan 2018 - Present 8 years 4 months
Bachelor of Science/Vision Science
University of New South Wales
Jan 2018 - Present 8 years 4 months
Certificate IV of Human Resources
ACCM