Lauren McKay
Content Strategist

Lauren McKay

Past clients include Tesco, New Look, EE, and BT.
Work with Lauren Work with a Content Strategist

About

Lauren McKay has over five years of experience working with both B2B and B2C brands focusing on SEO, content strategy, and content creation. At a digital marketing agency in Edinburgh, UK, she has created and implemented data-driven digital content strategies across a wide range of blue-chip e-commerce clients such as Tesco, New Look, EE, and BT. Her experience also includes contributing articles to a monthly English-language newspaper in Vienna and writing for numerous publications like The List and WOW247.

Employment

5 roles
Jun 2019 - Present 6 years 11 months
Content Writer & Strategist
Independent
  • Worked with national and international websites and publications to create content for their brands, specializing in SEO content creation and development of content strategies. 
  • Conducted keyword research, managed content calendars, and created blogposts, long-form guides, and SEO-focused copy, including page titles, meta descriptions, and landing page content.
  • Clients: The List, ESPC, WOW247, and Attacat.
Nov 2017 - Sep 2019 1 year 10 months
Digital Content Lead
QueryClick

QueryClick is an independent digital marketing agency that uses a unique technology to maximize ROI across brands' multi-channel marketing campaigns.

  • Led the content team, responsible for the line management of seven people, and the first point of contact in the business for anything related to content.
  • Worked closely with the growth team to identify opportunities for new business and focused on driving business revenue through the content service.
  • Developed the content service and strategy for the business. 
Aug 2016 - Nov 2017 1 year 3 months
Digital Content Manager
QueryClick

QueryClick is an independent digital marketing agency that uses a unique technology to maximize ROI across brands' multi-channel marketing campaigns.

  • Managed the content team as well as acting as the content lead for the largest e-commerce client. 
  • Handled competitor analysis, the creation and implementation of content strategy, UX and SEO content, the delegation of work to copywriters, reporting on the success of the content work using Analytics platforms, and the provision of on-site support.
  • Worked closely with stakeholders on the client-side to build brand guidelines and drive content success. 
May 2014 - Aug 2016 2 years 3 months
Digital Content Executive
QueryClick

QueryClick is an independent digital marketing agency that uses a unique technology to maximize ROI across brands' multi-channel marketing campaigns.

  • Developed content strategies for several key B2C accounts, as well as the created content for a range of high-profile, e-commerce clients, ranging from blog posts to product page content. 
  • Conducted keyword research, content audits, proofreading and editing content, writing SEO content, and measurement of content against KPIs.
Jan 2014 - Mar 2015 1 year 2 months
Glasgow Venues Editor
The Skinny

The Skinny is an independent arts and culture listings magazine in Scotland.

  • Generated a vast amount of content for venue profiles quickly, writing in an informative way to provide useful information to readers.
  • Carried out research, communicated with venues to source information, and provided SEO-optimized content for all Glasgow profiles.

Education

Dec 2010 - Dec 2011 1 year
MLitt, Creative Writing (With Distinction)
University of Glasgow
Jan 2006 - Dec 2010 4 years 11 months
Master of Arts, Scottish Literature & Language (2:1)
University of Glasgow

Portfolio

3 items