Joanna Jia
Digital Marketer

Joanna Jia

Skilled in B2C & B2B marketing, social media, email marketing, & content strategy.
Work with Joanna Work with a Digital Marketer

About

Joanna Jia is a digital marketer with over five years of experience in B2C and B2B marketing, social media, email marketing, and content strategy. Specializing in social media management, she has expertise in planning, managing, and optimizing content and campaigns for various social media platforms. Her skills also include Hubspot, Google Analytics, Google AdWords, MailChimp, WordPress, LinkedIn Ads, HTML/CSS, and SQL.

Employment

5 roles
Oct 2019 - Present 6 years 7 months
Account Manager
Belardi Wong

Belardi Wong is a full service digital and direct marketing agency, focused on driving revenue, profit, and customer growth.

  • Provided strategy for clients on how to use direct mail to grow their buyer file and activate lapsed buyers.
  • Created annual plans that integrate direct mail that work in tandem with overall digital marketing strategy.
  • Worked with cooperative databases to create look-alike models to determine which prospects to target.
Jan 2019 - Sep 2019 8 months
Marketing Specialist
Compliance.ai

Compliance.ai automates, simplifies, and streamlines compliance activities and workflows.

  • Increased CTRs for all LinkedIn campaigns to over 0.80%.
  • Grew weekly report sign-ups through email blasts to cold email lists.
  • Edited blog posts by ghostwriters and managed their launch with LinkedIn and email campaigns.
May 2018 - Sep 2018 4 months
Marketing Manager
Merus, Inc

Merus, Inc provides cloud-based legal practice management system that offers a fully integrated, HIPAA-compliant, and easy-to-use case management platform.

  • Designed the UX journey of the website to drive traffic and increase signups for product demos.
  • Wrote accessible product pages which simplified technical features into the specific needs of customers.
  • Created the content process for targeting prospective customers and introducing them to the world of legal technology through social media, blogging, and email marketing.
Jan 2018 - Jan 2018 0 months
Email & Digital Marketing Consultant
Bluewolf
  • Redesigned product messaging and content strategy around personas to increase lead conversions.
  • Translated design team’s mockups into responsive emails templates for future marketing communications.
  • QA’d emails to ensure perfect rendering across all common browsers and email clients.
  • Conducted A/B testing to increase traffic and click-through rates.
  • Implemented email automation and lead nurturing strategy to give a 100% referral business a digital presence.
Apr 2017 - Oct 2017 6 months
Product Marketing Manager
Tanoshi

Tanoshi develops educational, safe, and, fun consumer electronic products for native school age kids ages 6-12. 

  • Wrote content around key product features that differentiate the Tanoshi 2-in-1 from competitors.
  • Increased social media following by 500 followers and newsletters signups on MailChimp by 50%.
  • Wrote copy for the Kickstarter campaign and created email strategy to increase backer funding.

Education

Aug 2010 - May 2014 3 years 9 months
BBA, Marketing
The College of New Jersey

Portfolio

3 items