Growth Hacker with various startup experience. Highly skilled in data-wrangling and executing campaigns focusing on ROI and sustainable growth across many different platforms and media including but not limited to Google, Facebook, Meta & Native Ads. Proficient in Python (Django, Flask, selenium, pandas, sklearn), SQL, Tableau, JavaScript (ES6, React, AppsScript), HTML, CSS, Google Suites (Ads, Analytics, Looker, BigQuery, Youtube, Web Designer), Adobe Suites (Photoshop, Illustrator), Microsoft Office Suites (Excel). Adwords & Analytics certified. Other Growth Stacks: Segment, Mixpanel, Amplitude, Appsflyer, Branch, Google Tag Manager, Hightouch, Funnel, Snowflake
Growth Stacks: Segment, Appsflyer, Mixpanel, GA4, Funnel, LookerStudio, Tableau
- Implementing data pipeline from GA4, Segment, Appsflyer, GTM, Google Ads and Meta
- Optimising cost by 40% and doubling ROAS in a month of taking over the account.
Growth Stacks: Segment, Snowflake, Tableau, Stitch, Hightouch, Mixpanel, Facebook, Google etc
- First growth hire, building marketing and tracking capabilities from scratch
- Driving 6 digits app download in few months through both paid and owned channels
- Overseeing MarTech integration across Segment CDP, Branch MMP to improve marketing attribution across various marketing channels in light of iOS14 SKAN update
- Analysing data from ad platforms via Stitch in Snowflake through Hightouch integration to Google Sheets and Google DataStudio
- Youtube Skippys 2022
- Media Mix Modelling with Meta's open source Robyn R package
- App growth marketing with UAC, Apple Search Ads, Facebook, TikTok, Snapchat, Reddit & more. Managing 7-figure budget, driving 300k installs
- Collaborating with Product Managers on app marketing tech stacks implementation across Appsflyer MMP, Amplitude, Segment CDP & Firebase
- Hiring & training up first offshore crew in the team and streamlined marketing processes to help drive 7 digit revenue for the FY for a newly developed business area
- Analysing audience data and funnels. Optimising marketing efficiency
- Collaborating with Data Scientist in MMM analysis.
- Exceeding YoY aggresive growth target across Finance verticals including but not limited to Home Loans, Personal Loans and Savings Accounts
- Continuous testing and optimisation utilising the latest beta tools, pioneering Google Discovery Ads & Performance Max campaigns in Australia
- Youtube: Brand Lift Study 2.0, Advanced Video Experiments, Truview For Actions
- Strategic forecasting, budget planning and financial management of media investment and growth
- Visualizing data with Google DataStudio to improve the end-to-end efficiency and effectiveness of cross-team collaboration and make better informed decisions
- Collaborating with Data Scientists to build a daily predictive revenue modelling on customers' behaviour using BigQuery ML & SQL and deploying it through GCP
- Personal growth development not only in hard skills such as machine learning with python but also soft skills such as leadership, mentorship and communication
- Growing finder savings account and personal loans web presence to be the strongest in Australia through paid search efforts while maintaining 3-digit ROAS and MoM growth
- Managing six-figure spend month on month across different verticals and paid media channels not limited to SEM
- Ongoing growth and improvement of KPI metrics through A/B testing and conversion rate optimisation
- Automating daily, weekly and monthly reporting via JSON API using Google Apps Scripts to streamline processes. Utilising data to make informed decision driving towards ROI & company goals
- Devising creatives for display and social campaigns through strategic audience targeting and statistically significant experiments
