Dan Mares
Communications Specialist

Dan Mares

Previously from McCann and Publicis.
Work with Dan Work with a Communications Specialist

About

Dan Mares is a communication strategist for brand and campaign, focused on technology and meaningful interactions. He has worked on projects ranging from brand creation to marketing strategies for various industries, including healthcare, cosmetics, pharmaceutical, automotive, and real estate. At McCann and Publicis, Dan developed business and communication strategies for clients, such as Vodafone, SAB Miller, L’Oreal, VISA, Orange, Renault, Dacia, Nissan, and Carrefour.

Employment

5 roles
Jul 2016 - Present 9 years 10 months
Communication Strategy Consultant
Independent
  • Worked on projects ranging from brand creation to marketing strategies for various industries, including healthcare, cosmetics, pharmaceutical, automotive, and real estate.
  • Collaborated with advertising agencies that needed strategic input for pitches and internal projects, including employer branding pitch for Molson Coors, brand creation for a phytopharmaceutical producer, and national communication campaign for a real estate company.
Apr 2018 - Oct 2019 1 year 6 months
Brand Planner
RAW Ideas

RAW Ideas is a digital marketing agency with specializing in branding, business development, social media management, SEO, and copywriting.

  • Worked on a variety of projects such as brand creation, national communication campaigns, employer branding, and repositioning initiatives.
  • Collaborated with clients from the cosmetics, healthcare, pharma, real estate, and auto industries.
Apr 2017 - Oct 2017 6 months
Senior Strategic Planner
Publicis ONE
  • Developed brand, business, and communication strategy for clients, from insights to channel planning, daily briefs, consumer profiling, competitive analysis, and client presentations.
  • Won the regional pitch for Coca-Cola (SEE).
  • Clients: VISA, Orange, Renault, Dacia, Nissan, and Carrefour.
Jul 2015 - Jun 2016 11 months
Creative Strategist
McCann Prague
  • Involved in several projects across industries with the main objective of integrating all the different components and bringing in technology to enhance each project.
  • Managed creative teams, projects, and client presentations while also focusing on new business opportunities.
  • Led creative content development for traditional and online projects.
  • Built cross-platform social media strategies and campaigns at local and regional level.
  • Conducted customer journey mapping on integrated campaigns.
  • Clients: Vodafone (Vodafone Youth Platform), SAB Miller (Kozel International communication campaign, excellent pitch), and L’Oreal - Casting Crème Gloss (image campaign for three markets such as CZ, SK, and HU, and Bi-Phase Elixir pitch).
Feb 2015 - Jun 2015 4 months
Project Coordinator
McCann Prague
  • Developed and ran a relaunch campaign for Gambrinus Relaunch, a beer brand in Czech Republic, with multiple components, including new visual identity and packaging, media launch campaign, media production, and events.
  • Managed projects for the development of campaign creative materials.
  • Oversaw all creative content in relation to agreed communication strategy.
  • Provided client service and reporting.

Education

Jan 2007 - Dec 2008 1 year 11 months
Master of Arts, National Security & Defense
National Defence University "Carol I"
Jan 2003 - Dec 2007 4 years 11 months
Bachelor of Arts, Philosophy - International Relations
University of Bucharest
Jan 2005 - Dec 2006 1 year 11 months
International Politics, -
The University of Montana