Cian Kennedy

Urban Jungle offers home contents and tenants liability insurance powered by technology and designed for urban life.

• Devised and implemented data-led acquisition strategies, optimizing every part of the sales funnel.
• Identified and scaled paid digital acquisition channels, including PPC, social, partnerships and affiliates, SEO, content, and email.

Fat Llama is a peer-to-peer rental marketplace that allows people to rent spare items to others nearby, fully insured.

• Owned the growth organization for post-Series A marketplace startup backed by Atomico, Y Combinator, and Greylock Partners.
• Built the core growth marketing strategy for the company and developed through the use of data analysis.
• Developed out BI and growth analytics using SQL.
• Managed teams, including data, CRM, PR, paid acquisition, performance marketing, and growth managers to deliver core company OKRs and achieve high growth targets.
• Built company CRM flows and ran weekly CRM experiments to increase retention and engagement among the user base, automating all experiments that proved statistically significant.

Coconut specializes in delivering a finance-management tool for freelancers, small business directors, and the self-employed.

• Brought on to transform the company’s growth strategy, set up their data structure, and develop the team.
• Managed and developed all acquisition channels through agency or personally.
• Developed data structure, built out all company dashboards, and set out core growth analytics to understand funnels.
• Hired out the growth team.
• Improved conversion, engagement, and retention metrics through CRM and product initiatives.

• Launched multiple markets and scaled Uber in the early stage of the company’s life.
• Worked cross-functionally with multiple teams and stakeholders to develop user journeys and implement the company’s core CRM flows.
• Set and informed the overall company and marketing strategy to both acquire and retain customers.
• Developed customer acquisition.
• Managed data reporting and statistical analysis for marketing campaigns.
• Introduced and developed advanced customer segmentation methods, such as RFM, to inform overall marketing strategy and develop lifecycle automation.