Cian Kennedy

About

Cian Kennedy is an experienced growth marketing and operations lead specializing in data analytics, CRM, growth, and early market launch. He has worked as a CRM strategy lead at Uber for four years, launching markets such as Irish, Northern Irish, and UK region markets and developing retention and engagement. His diverse skills also include copywriting and email creation using MailChimp, Salesforce Cloud, and Iterable.

Employment

4 roles

Aug 2019 - Present 6 years 9 months

Head of Growth

Urban Jungle Insurance

Urban Jungle offers home contents and tenants liability insurance powered by technology and designed for urban life.

Devised and implemented data-led acquisition strategies, optimizing every part of the sales funnel.
Identified and scaled paid digital acquisition channels, including PPC, social, partnerships and affiliates, SEO, content, and email.

Apr 2018 - Aug 2019 1 year 4 months

Head of Growth

Fat Llama

Fat Llama is a peer-to-peer rental marketplace that allows people to rent spare items to others nearby, fully insured.

Owned the growth organization for post-Series A marketplace startup backed by Atomico, Y Combinator, and Greylock Partners.
Built the core growth marketing strategy for the company and developed through the use of data analysis.
Developed out BI and growth analytics using SQL.
Managed teams, including data, CRM, PR, paid acquisition, performance marketing, and growth managers to deliver core company OKRs and achieve high growth targets.
Built company CRM flows and ran weekly CRM experiments to increase retention and engagement among the user base, automating all experiments that proved statistically significant.

Apr 2019 - Aug 2019 4 months

Head of Growth

Coconut

Coconut specializes in delivering a finance-management tool for freelancers, small business directors, and the self-employed.

Brought on to transform the company’s growth strategy, set up their data structure, and develop the team.
Managed and developed all acquisition channels through agency or personally.
Developed data structure, built out all company dashboards, and set out core growth analytics to understand funnels.
Hired out the growth team.
Improved conversion, engagement, and retention metrics through CRM and product initiatives.

Jan 2014 - Apr 2018 4 years 3 months

Senior CRM Strategy Lead

Uber

Launched multiple markets and scaled Uber in the early stage of the company’s life.
Worked cross-functionally with multiple teams and stakeholders to develop user journeys and implement the company’s core CRM flows.
Set and informed the overall company and marketing strategy to both acquire and retain customers.
Developed customer acquisition.
Managed data reporting and statistical analysis for marketing campaigns.
Introduced and developed advanced customer segmentation methods, such as RFM, to inform overall marketing strategy and develop lifecycle automation.