Brian J Gaspar
E-Commerce Marketing Expert

Brian J Gaspar

Former e-commerce marketing manager at PetEdge.
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About

Brian J Gaspar is an e-commerce specialist with experience encompassing all that is digital marketing, from targeting to acquisition, conversion, and retention. He provides PPC marketing consulting, web analytics, e-commerce management services and leadership mentoring to a variety of small and medium-sized businesses looking to grow their business. His past clients include Vermont Wildflower Farm, UserTesting.com, Northwoods Humidors, First Retail, Inc., and more. At PetEdge, he worked as an e-commerce marketing manager responsible for day-to-day management and leadership of e-commerce functions.

Employment

3 roles
Jan 2013 - Present 13 years 4 months
E-commerce Digital Marketer
Independent
  • Worked on e-commerce digital marketing, from targeting to acquisition, conversion, and retention. 
  • Provided PPC marketing consulting, web analytics, e-commerce management services and leadership mentoring to a variety of small and medium-sized businesses looking to grow their business.
  • Clients: Vermont Wildflower Farm, UserTesting.com, Northwoods Humidors, First Retail, Inc., and more.
Jan 2015 - Dec 2020 5 years 11 months
E-commerce Web Optimization & Acquisition
Potpourri Group, Inc. (PGI)
  • Led efforts for CRO initiatives along with paid search acquisition marketing.
  • Exceeded expectations with demand plan for PPC Non-Branded (NXB) campaigns while lowering costs.
  • Achieved 5% overall bottom-line conversion rate lift because of the following initiatives.
  • Created Homepage banner and site navigation sub-category go to market and growth strategy.
  • Validated functional changes and determined future content and growth marketing options. 
  • Planned, prioritized, implemented, and analyzed A/B, multivariate and user tests.
Jan 2012 - Dec 2013 1 year 11 months
E-commerce Marketing Manager
PetEdge
  • Provided day-to-day management and leadership of e-commerce functions, including paid search, comparison shopping engines (CSE) organic SEO, web analytics, email, and social media.
  • Went over plan PPC P&L on a consistent basis. Improved ROI in 2-year span (2013-2015), +9% and +10% revenue, -7% and -25% in spend.
  • Increased contribution margin income in each of the past two years.
  • Monitored and coordinated Facebook and Twitter customer issue for prompt response and resolution.
  • Handled usability and user acceptance testing in tagging, launching, and tracking email campaigns.
  • Acted as the department point of contact for website redesign, ERP implementation and relaunch project.

Education

Sep 2010 - Jun 2011 9 months
Graduate Certification in Quantitative Methods for Business Decisions, -
Bentley University
Sep 2008 - Jun 2011 2 years 9 months
Master of Science in Marketing Analytics, -
Bentley University
Sep 2007 - Jun 2010 2 years 9 months
Master Business Administration (MBA) in Marketing & Management, -
Bentley University
Sep 1996 - Jun 2000 3 years 9 months
Bachelor of Science Business Administration, Finance
Suffolk University

Portfolio

1 item