Mindie Adler
E-Commerce Marketing Expert

Mindie Adler

Former e-commerce marketing manager at New York & Company.
Work with Mindie Work with a E-Commerce Marketing Expert

About

Mindie Adler is a digital e-commerce growth marketer with a proven track record of delivering growth for multichannel retailers in fashion and beauty. She previously worked for a skincare startup in NYC, where she developed and led execution of digital strategy including customer acquisition, retention, and site experience initiatives. At Crabtree and Evelyn, she served as a global head of e-commerce and performance responsible for hiring and overseeing regional e-commerce leads for the US, EMEIA, Asia, and Australia. Mindie also worked as an e-commerce marketing manager at New York & Company.

Employment

4 roles
Mar 2019 - Present 7 years 2 months
Digital Marketing Director
SiO Beauty

SiO Beauty is a line of medical-grade silicone patches for the face, neck and décolleté clinically proven to smooth wrinkles.

  • Developed and led execution of digital strategy includes customer acquisition, retention, and site experience initiatives for indie skincare startup in NYC.
  • Owned multi-million digital marketing budgeting and forecasting, including investment and strategic management of content marketing, paid social, paid search, email, SMS, SEO, affiliate, programmatic, and display.
  • Led onsite testing to drive traffic, conversion, AOV, retention, and repeat and subscription growth.
  • Mentored two direct reports; owned multiple external agencies; participated in quarterly board meetings.
  • Drove over 85% e-commerce top-line revenue growth from 2019 to present, while improving bottom-line, including delivering break-even and profitability in Q220 and Q121.
Feb 2016 - Apr 2018 2 years 2 months
Global Head of E-commerce & Performance
Crabtree and Evelyn
  • Elevated to lead global digital transformation in London HQ across markets to resurrect an iconic brand into a relevant brand globally.
  • Launched new global web platform in multiple international markets.
  • Sourced vendors, negotiated contracts, educated markets on new functionality, and spearheaded technical integrations for new global platform.
  • Took shadow accountability for global performance multi-million budget for .com.
  • Hired and oversaw regional e-commerce leads for the US, EMEIA, Asia, and Australia.
Aug 2014 - Feb 2016 1 year 6 months
Senior Digital Marketing Manager
Bliss
  • Pivoted into a role focused on storytelling and content marketing as well as performance marketing.
  • Owned and was responsible for 10 multi-million-dollar annual sales with a multi-million-dollar budget.
  • Provided integrated management across customer acquisition and retention activities inclusive of paid, owned and earned media spanning affiliate, paid search, SEO, re-marketing display, email, and catalog.
  • Participated in re-platform. Supervised and mentored direct report.
Dec 2010 - Jun 2014 3 years 6 months
E-commerce Marketing Manager
New York & Company
  • Joined a fast-paced, established multi-channel retailer seeking sizable top and bottom-line growth in a digital boot-camp like culture.
  • Handled multi-million digital marketing budget included forecasting on a quarterly, monthly, and weekly basis for e-commerce marketing channels resulting in over 50% of dot-com sales.
  • Formulated and managed acquisition initiatives for e-commerce including affiliate, paid and SEO, and re-marketing.
  • Owned vendor relationships.
  • Devised cost-benefit analysis for new programs and led RFP processes.
  • Partnered with cross-functional teams to execute digital programs.
  • Supervised junior staff.