Emily Hines

• Built brand, marketing, and digital strategies for clients in food, beverage, and wellness.
• Executed various digital marketing initiatives, including email marketing, influencer management, social media, and content creation.
• Clients include Chirps Chips, Goldmine Adaptogens, Ample Protein, Maxmus Real Estate, San Francisco Salt Company, Two Hats Consulting, Lakeshore Writers, Logichain Solutions, Get Salty, Lulu Artists Collective.

Parsnip helps like-minded brands match with each other around co-marketing activities headquartered in San Francisco, California.

• Provided analysis, solutions, and general marketing expertise to help clients successfully sell their products or services.
• Developed and helped implement strategies for both new and existing products.
• Conceptualized and influenced all phases of marketing, from design and distribution decisions to advertising and public relations messaging.

Ava Women is a women’s health company based in Zurich and San Francisco aiming to integrate big data and artificial intelligence in women’s health.

• Helped develop the client's brand’s story and strategy.
• Utilized specific data to devise a short- or long-term strategy to position the brand and build market share.
• Sought to deliver ideas and concepts that set their client apart from competitors, creating a strong position for market growth and recognition across various media channels.
• Spent a significant amount of time conducting research on clients’ current marketing strategies, customer profile, and market share to develop a strong sense of strengths, weaknesses, and opportunities to improve brand positioning.

Health-Ade Kombucha was founded in 2012 offering a healthy drink brewed and certified organic, non-GMO, kosher, vegan, raw, and gluten-free and currently has 13 delicious flavors distributed across 8,000+ stores nationwide.

• Executed field marketing initiatives in Northern California increasing awareness about Health-Ade, with exposure to ~20,000 people a month.
• Strategized and executed events that align with Health-Ade's cultural pillars.
• Built extensive relationships with community leaders, bloggers, and influencers to onboard them to the regional influencer team.
• Collaborated with the social media and PR teams.
• Managed a team of 20 brand ambassadors, hiring, training, and staffing them for events.

San Francisco Salt is a California-based company that produces and sells a variety of salt such as sea salt, spa salt, chef salt and bath salt.

• Reported directly to the president of the company.
• Created a brand, marketing, and digital marketing strategy for the company and all products.
• Designed and executed email marketing campaigns and assisted in social media campaigns for B2B and B2C channels. Average email results 18% average open rate, 8% average click rate, and a 58% open rate on home page lead generation series.
• Audited the website, designed and edited webpages, and wrote product copy for e-commerce to maximize SEO and UX.

Elements Brands acquires and scales consumer products brands with a specific focus on the household goods, personal care, and pet markets.

• Managed integrated marketing plans for seven e-commerce brands, including all email marketing, social media, graphic design, web design influencer outreach, and package rebranding.
• Reported directly to the CEO and oversaw marketing for the entire company.