Geraldine Delaplace
Content Management Writer

Geraldine Delaplace

Experienced in editorial content, CMS, SEO & social media.
Work with Geraldine Work with a Content Management Writer

About

Geraldine Delaplace is a writer and content manager with 14 years of proven experience in marketing and communication, including five years in the packaging industry and a trilingual environment. She has provided editorial content writing in French for the Swiss and German markets, including product and corporate pages, blog articles, and teasers for social media for various industries such as pharmaceutical and automotive. As a content manager, Geraldine is proficient in Typo3 and WordPress, as well as SEO.

Employment

6 roles
Sep 2018 - Present 7 years 8 months
Writer & Content Manager
Independent
  • Provided editorial content writing in French for the Swiss and German markets, including product and corporate pages, blog articles, and teasers for social media for various industries such as pharmaceutical and automotive.
  • Managed CMS using Typo3 and WordPress, including texts, images, links, articles, as well as SEO.
Sep 2018 - Present 7 years 8 months
Writer
Company Factory

Company Factory helps businesses by innovating new business models.

  • Wrote product and company pages for a Swiss pharmaceutical industry.
  • Produced blog articles for a Swiss automotive industry.
Apr 2019 - Nov 2019 7 months
Content Manager
MachIQ Software

MachIQ is a comprehensive platform for industrial maintenance and after-sales services.

  • Created and managed content, including company home page, news on LinkedIn, brochures, training videos, emails, and showcase page on LinkedIn.
  • Developed content strategy aligned with short-term and long-term marketing targets.
Sep 2012 - Sep 2017 5 years
Marketing Manager
BBC Cellpack Packaging

BBC Cellpack Packaging, part of the BBC Group, is a leader in the flexible packaging sector that develops complete packaging solutions using gravure- and flexographic printing technologies, mono films and laminates, pouches, and a wide range of specialist products.

  • Managed the marketing communication budget of €100,000.
  • Developed and updated sales tools, including presentations, brochures, technical sheets, samples, as well as market studies, competitive intelligence, and benchmarking.
  • Managed professional exhibitions in Germany, Switzerland, and France.
  • Developed external communication such as advertising, editorial content, press releases, website updating (content management with Typo3), creation of the company profile on LinkedIn, and creation of customer newsletters.
  • Implemented a customer satisfaction survey.
  • Developed internal communication, including articles for the internal journal (group) and local newsletters.
  • Organized goodies and customer gifts.
Sep 2008 - Nov 2011 3 years 2 months
Communication & Event Manager
MK Communication

MK Communication is an agency of communication and events offering a wide range of professional services. 

  • Developed brochures, catalogs, POS, websites, advertising space purchase, and emails.
  • Collaborated with the graphic studio for briefing and follow-up.
  • Managed events such as medical conferences, seminars, and gala dinners.
  • Searched for congress centers and suppliers, hotels, and catering.
  • Worked on shooting with photographers.
  • Provided recruitment of hostesses quotation and customer invoicing.
Sep 2005 - Dec 2007 2 years 3 months
Incentive Project Manager
Kouro Sivo
  • Implemented incentives and motivation challenges for various key accounts.
  • Performed briefing and follow-up of the printing of informative leaflets.
  • Provided follow-up of websites update, dedicated to the challenges and seminars organization with the partner agency.
  • Conducted quotation and customer invoicing.

Education

Sep 2004 - Jun 2005 9 months
Master 2, Communication & Advertising, Visual Communication Engineering
European Business School, Lyon, Groupe Inseec
Sep 2003 - Jun 2004 9 months
Master's Degree, Applied Foreign Languages, Advertising & Communication
University of Birmingham, UK
Sep 2002 - Jun 2003 9 months
Degree in Applied Foreign Languages, German & English
Université de Franche-Comté

Portfolio

7 items