Kristina Martin

• Assisted clients with setup of content marketing tools and best practices such as editorial and social calendaring, analytics, project management systems and workflows, and templates for project briefings.
• Designed and produced digital and print assets, including graphics, photo, video, and animations for social media, as well as print materials like promo flyers, marketing kits, restaurant menus, and logos.
• Clients: Brandeis University, Hilton Hotels, and Littlejohn Law, PLLC.

• Strategized and produced photo, video, blog, and design assets for Ben & Jerry’s 35 global markets.
• Collaborated with team members to create scalable global marketing campaigns within budget.
• Coordinated creative concepts and production timelines between global markets, creative agencies, translators, and internal web designers, ensuring both marketing campaign objectives and creative visions were reached.
• Advised global markets on digital distribution strategies, local content creation best practices, and analytics.
• On-boarded global marketing managers to brand's digital and web tools, such as calendaring, social tools, and content management system.
• Used data and learnings from campaigns to restructure and evolve content creation in collaboration with the global digital marketing team.
• Managed @benandjerrys Instagram account and Ben & Jerry’s UK social channels, webpages, and campaign launches.

HuffPost Partner Studio is a team of talented writers, editors, designers, and strategists dedicated to helping partners create quality branded content on The Huffington Post. 

• Collaborated with sales team to ideate, pitch, and implement branded content campaigns on Verizon media platforms, including HuffPost, TechCrunch, Engadget, and AOL.com.
• Managed content platforms and communicated with brand representatives to ensure key objectives and metrics were met. Clients included Cisco, Monster.com, Dockers, Qualcomm, and State Farm.
• Produced branded content and social copy for campaigns; sourced and briefed designers, videographers, and freelance writers.
• Conducted reporting of social stats and key metrics, evolved strategies based on metrics and market trends.
• Worked with the product marketing team to create monetization strategy for e-commerce content.

MakeOffices is a coworking and real estate service company that provides flexible office space solutions.

• Developed social media and e-mail marketing campaigns; monitored analytics to assess and evolve campaigns.
• Led writing and content development for the entrepreneurial-focused company blog and website.
• Worked as a community manager for coworking offices in the DC-metro area.