Social Media Management Expert

Heena Kassam

Handled clients like Krispy Kreme, Iles Formula and Lisa Franklin Skincare.

Heena Kassam is a Social & Content Manager with over seven years of experience building and scaling digital communities across lifestyle, beauty, wellness, retail, and hospitality brands. She is skilled in developing and executing platform-first strategies that combine organic growth with paid amplification, driving measurable increases in reach, engagement, and conversions. Her expertise spans the full social media cycle, including strategy, content production, UGC and influencer activations, community management, and performance reporting. Heena is adept at producing high-performing short-form video, trend-led creative campaigns, and data-driven content calendars that deliver repeatable results. She has partnered closely with paid media teams to design conversion-ready creatives and optimise campaigns across Meta, TikTok, Instagram, YouTube, LinkedIn, and X. Her industry background includes global consumer brands such as Krispy Kreme UK & Ireland and Skywire, alongside consulting and freelance work for health, fitness, and design clients. Recognised for adaptability, creative execution, and the ability to translate insights into strategies, Heena consistently strengthens brand presence and accelerates growth.