Ashley Hart
Content Strategist

Ashley Hart

Copywriter, content strategist & social media marketer.
Work with Ashley Work with a Content Strategist

About

Ashley Hart is a HubSpot and Google Ads certified content strategist and copywriter with experience in audience development and running smart campaigns. As a writer, she creates content that ranges from personal essays and op-eds to copywriting for small businesses and state agencies alike. At a creative studio in Cohoes, NY, she wrote SEO-rich copy for B2B clients, including content for websites, social media posts, blog posts, press releases, video scripts, email marketing, and digital advertisements. Her experience also includes SEO, SEM, PPC, social media management, content marketing, brand development, and lead generation.

Employment

5 roles
Sep 2019 - Present 6 years 8 months
Contributing Writer
Benzinga

Benzinga is a financial news and analysis service providing timely, actionable insights for investors.

  • Fulfilled content orders in timely manner and according to deadlines.
  • Conducted research on financial matters to provide audiences with high-level guides to making the best financial decisions.
  • Followed SEO best practices.
May 2017 - Aug 2019 2 years 3 months
Digital Marketing & Content Director
Spiral Design Studio

Spiral Design Studio is an innovative creative firm specializing in marketing design and website development.

  • Wrote SEO-rich copy for B2B clients, including content for websites, social media posts, blog posts, press releases, video scripts, email marketing, and digital advertisements.
  • Collaborated with designers to create messaging and branding, including website builds, taglines, products, brochures, and other print materials.
  • Brought in new leads for clients through the use of Google Ads, averaging a 150% traffic increase.
  • Managed social media campaigns that averaged a 17% organic engagement rate.
  • Oversaw all content-related projects, ensuring that all deadlines were met.
Sep 2012 - Apr 2017 4 years 7 months
Copywriter & Marketing Strategist
Independent
  • Conducted interviews and research for articles.
  • Created content for blogs, publications, email campaigns, video scripts, and social media platforms.
  • Wrote and submitted press releases.
  • Worked closely with clients to develop their overall brand, including creating their unique “voice” and advising on which platforms to use to reach their target audience.
May 2016 - Apr 2017 11 months
Social Media Specialist
Brawn Media

Brawn Media (WBE) offers digital marketing and advertising solutions and tailored SEO and PPC strategies in Albany and Kingston, NY.

  • Worked as a lead copywriter for multiple websites and company blogs in several industries.
  • Collaborated on social media and overall marketing strategies with creative team and account executives.
  • Created and monitored online reputation management listings and social media engagement for clients.
Feb 2016 - Aug 2016 6 months
Marketing Assistant
Prolific Marketing

Prolific Marketing specializes in marketing tactics for small businesses, providing services in web design, social media management, email marketing, graphic and print design, and campaign management.

  • Created content for blog posts, social media posts, infographics, biographies, and other materials.
  • Conducted research for client's publications.
  • Brainstormed creative marketing and PR tactics.
  • Developed and managed email campaigns.
  • Created advertising plans with Reddit Ads and SEO keyword research.

Education

Sep 2013 - Jun 2015 1 year 9 months
Bachelor of Arts, Cultural Studies
SUNY Empire State College
Jan 2013 - Dec 2013 11 months
Associate of Arts, Cultural Studies
SUNY Empire State College

Portfolio

7 items