Suraj Karakulath
Content Writer

Suraj Karakulath

Content marketing associate at WorldQuant.
Work with Suraj Work with a Content Writer

About

Suraj Karakulath is a digital marketer experienced in content strategy, editorial planning, SEO keyword research and copywriting, paid media campaign management, analytics, and reporting. He has created blogs, case studies, eBooks, thought leadership articles, email newsletters and infographics for clients across fintech, cybersecurity, telco, travel, lifestyle, and insurance sectors. His past clients include WorldQuant, HP, Google, Yahoo, F5 Networks, V-Key, Trax, Changi Airport Group, Singtel, DBS, NUS, FedEx, Sansan, Appier, StarHub, and other global brands. His work with Trax, specifically an eBook on Computer Vision, was instrumental in the client winning the Marketing Magazine Awards 2019 for Most Effective Use of Content. He also helped a startup specializing in AI chatbots get ranked #1 on Google SERP in less than 2 months for a set of strategically chosen keywords, which resulted in an organic leads boost of 100% in 7 months compared to the previous period. Suraj is adept at using marketing technology platforms like HubSpot, Hootsuite, Wordpress, Facebook Ads Manager, LinkedIn Campaign Manager, Buffer, RivalIQ, SEMRush and Moz Keyword Explorer. He is also a Google Analytics Certified Professional, having completed the GAIQ exam and also has completed the Google Ads and Data Studio certification exams. He holds various other certifications from HubSpot (Inbound Marketing, Email Marketing) and Moz Academy (SEO Fundamentals, Keyword Research Backlink Basics, Page Optimisation, Reporting on SEO).

Employment

6 roles
Apr 2020 - Present 6 years 1 month
Content Marketer
Independent
  • Managed end-to-end digital marketing for a startup specializing in AI chatbots.
  • Ranked a newly created webpage #1 on Google for a strategically chosen and researched keyword.
  • Generated 245 organic leads in the process from April to October (100% growth over previous period).
  • Managed and optimizing Google Ads campaigns to net 196 leads (66% growth over previous period).
  • Created a ~15-page guide on Design Thinking, UI/UX and Digital Storytelling for IMDA PIXEL (through Content.co).
  • Helped revamp website pages to optimize for search engines for NEC Asia Pacific (through Content.co).
  • Published ad-hoc thought leadership and how-to articles as a freelance contributor for Appier.
Nov 2018 - Apr 2020 1 year 5 months
Content Marketing Associate
WorldQuant

WorldQuant is a global hedge fund and quantitative investment management firm headquartered in Old Greenwich, Connecticut.

  • Managed the firm’s content marketing, working with the Brand team in the U.S.
  • Published thought leadership content with quant researchers across the firm.
  • Grew Facebook audience by 1209 and LinkedIn followers by 72.26%.
  • Generated 8000+ registrations for a global competition through Facebook and LinkedIn campaigns.
  • Managed vendors to produce video content for competitions and recruitment events.
  • Conducted social listening and competitor analysis to drive brand strategy.
  • Set up reporting frameworks on Google Analytics to monitor content performance.
  • Covered WorldQuant's internal events and conferences for the quarterly journal.
  • Prepared workflows, templates, and guidelines for internal wiki management.
  • Built relationships and provided digital support to Asia and Europe offices. 
Feb 2018 - Nov 2018 9 months
Digital Strategist, Editor & Writer
Independent

I worked as an independent digital marketing consultant for a local content marketing agency IMMedia and their clients as well as the Taiwanese artificial intelligence company Appier.

  • Managed content strategy and creation with writers, designers, and partners (Trax).
  • Published an eBook on Computer Vision for Trax, helping them win at the Marketing Magazine Awards 2019.
  • Provided content counsel for clients to develop editorial and social calendars.
  • Commissioned surveys with market research analysts for owned research (Trax).
  • Published ghostwritten articles for various clients (Appier, F5, Trax, Singtel). 
Jun 2015 - Jun 2017 2 years
Content Strategist & Editor
King Content

King Content was a multi-award-winning global content marketing agency, recognised for end-to-end content marketing.

  • Managed content strategy, production, and reporting for 18 client accounts.
  • Commissioned over 300 editorial briefs to contributors and edited submissions.
  • Exceeded CTR goals by 36% for Singtel myBusiness Tech blog.
  • Gained 1000 times more engagement for Singtel DataSpark LinkedIn Page.
  • Conducted SEO keyword research, content audits, social, and competitor listening.
  • Reported on content performance using analytics tools to deliver insights.
  • Owned and tracked client budgets over S$800,000 to deliver projects on scope.
  • Trained clients and colleagues on content marketing best practices.
  • Received Hero of the Month award twice, in recognition of servicing and editorial quality.
  • Coordinated global HubSpot email campaigns, case studies, and award submissions.
  • Expanded contributor base by recruiting new freelancers, creatives, and journalists. 
  • Clients: Singtel, DataSpark, HP, Google, Yahoo, Changi Airport Group, V-Key, AIA, F5 Networks, Trax, DBS, NUS, and FedEx.
Sep 2014 - Jun 2015 9 months
Content Writer
GetIT Comms

GetIT provides marketing solutions for technology companies.

  • Produced videos, eBooks, infographics, microsites, blogs, eDMs, and case studies.
  • Managed social media editorial schedules and publishing on relevant channels.
  • Supported BDM in creative ideation for preparing RFQ responses and pitch decks.
  • Contributed SEO articles on B2Bento, a marketing and thought leadership blog. 
  • Clients: Cisco, EMC, Orange Group, Dimension Data, Cognizant, and CyberSource.
Mar 2012 - May 2014 2 years 2 months
Educational Content Developer
Veev Interactive

Veev is a Singapore-based provider of creative eLearning solutions for K-12 education, and adult learning and development, for schools and organizations.

  • Designed and developed eLearning modules, apps, instructional videos, and quizzes.
  • Managed writers, designers, animators, and programmers to produce creative assets.
  • Provided subject matter expertise to script and storyboard Math and Science content.
  • Introduced project management tools like Trello to streamline production. 
  • Clients: NUH, MINDEF, Marina Bay Sands, and MOE (Thailand and Singapore).

Education

Jul 2006 - Jun 2010 3 years 11 months
Bachelor of Science, Physics
National University of Singapore

Portfolio

18 items