Doralin Kelly
UI/UX Designer

Doralin Kelly

Clients include Prudential, DBS Bank & CapitaLand.
Work with Doralin Work with a UI/UX Designer

About

A senior UX/UI designer, Doralin Kelly has nine years of experience designing for startups and global brands across diverse industries in New York, Silicon Valley, and Singapore. She has handled design projects of DBS, Kodak, and Singapore Changi Airport. She has also taught UX workshops and mentored at several incubators and accelerators such as muru-D, General Assembly, PACT Incubator, Geeks on a Beach, and Startupbootcamp FinTech. Having worked as a digital art director, Doralin has created digital content for Ben & Jerry's, Lenovo, Intel, P&G, Standard Chartered, Credit Suisse, Bosch, OCBC, M1, and Resorts World Sentosa.

Employment

8 roles
Jan 2018 - Present 8 years 4 months
Senior UX/UI Designer
Unchartered Partners

Uncharted Partners is the technology partner for the Uncharted Group, a private investment management company with a presence in Singapore and Hong Kong.

  • Worked on a project with a global brand, Prudential.
  • Conducted user research and testing.
  • Developed wireframes and task flows based on user needs.
Jan 2013 - Present 13 years 4 months
UX/UI Designer
Independent
  • Created well-designed experiences grounded in understanding user behavior while also rolling in conversions for businesses.
  • Designed for startups and global brands across diverse industries in New York, Silicon Valley, and Singapore. 
  • Clients: Prudential, Warner Brothers Studios, DBS, CapitaLand, Kodak, and Changi Airport.
Jan 2014 - Dec 2018 4 years 11 months
UX/UI Designer
Golden Gate Ventures

Golden Gate Ventures is a pioneer, early-stage venture capital firm investing in startups across Southeast Asia.

  • Worked on UI/UX design for Golden Gate Ventures.
  • Provided UX consultations and UI/UX design for the companies in their portfolio.
Jan 2017 - Dec 2018 1 year 11 months
Senior UX/UI Designer
Electric8

Electric8 is a hands-on growth and product consultancy that uses rapid test-and-learn experiments to validate and scale digital products and businesses.

  • Worked on projects with CapitaLand and Asian Food Channel.
  • Conducted concept and usability testing and gathered feedback.
  • Created personas through user research and data.
Jan 2015 - Dec 2016 1 year 11 months
UX/UI Designer
Havas Media Group
  • Worked on multiple pitches for high profile clients such as Changi Airport.
  • Contributed to winning the Warner Brothers Studios account.
Jan 2016 - Dec 2016 11 months
UX/UI Designer
Tigerspike Singapore

Tigerspike is a global digital product company specializing in strategy, design, development, and systems integration.

  • Worked on a project with DBS Bank.
  • Developed UI mockups and prototypes that clearly illustrate how sites function and look like.
  • Gathered and evaluated user requirements in collaboration with product managers and engineers.
  • Designed graphic user interface elements, like menus, tabs, and widgets.
Jan 2015 - Dec 2016 1 year 11 months
Senior UX/UI Designer
Agility IO

Agility IO is a global software innovation company that transforms ideas into game-changing web and mobile experiences.

  • Worked on projects with DBS Bank and various startups in Silicon Valley.
  • Developed wireframes and prototypes around customer needs.
  • Illustrated design ideas using storyboards, process flows, and sitemaps.
  • Conducted layout adjustments based on user feedback.
Jan 2010 - Dec 2013 3 years 11 months
Digital Art Director
Independent
  • Responsible for the conception, design, and execution of digital visuals to be used in online advertising and digital marketing.
  • Worked at various ad agencies such as We Are Social, 3-Sixty Brand Communications, Euro RSCG, and Y&R.
  • Clients: Ben & Jerry's, Lenovo, Intel, P&G, Standard Chartered, Credit Suisse, Bosch, OCBC, M1, and Resorts World Sentosa.

Education

Jan 2007 - Dec 2010 3 years 11 months
Diploma, Interactive Media Design
Temasek Polytechnic Singapore

Portfolio

12 items