Barbara McDowell
Marketo Expert

Barbara McDowell

Expert in full implementation of Marketo & CRM integration.
Work with Barbara Work with a Marketo Expert

About

Barbara is a certified Marketo solutions architect with twenty years of experience working across verticals with enterprise and small and medium businesses in both B2B and B2C sectors. She is skilled in database marketing, customer acquisition, marketing strategy and customer relationship management (CRM) with a proven ability to deliver detailed assessments of the client’s Marketo instance and connected CRM to determine areas of improvement. Barbara enjoys helping clients in full implementations of Marketo, CRM integrations with Salesforce and Dynamics, complex instance migrations, lead life-cycle, scoring, and nurturing.

Employment

6 roles
Jan 2017 - Present 9 years 4 months
Marketo Consultant and Trainer
McDowell Consulting, LLC
  • Contract Consultant for the Marketo’s Professional Services department. Worked on a wide-variety of enterprise level clients and projects including full implementations of Marketo, CRM integrations with Salesforce and Dynamics, complex instance migrations, lead lifecycle, scoring and nurturing.
  • Contract Trainer for Marketo Education department. Conducted virtual two-day Core Concept classes with consistent ratings on customer satisfaction survey of 4 out 4.
  • Contract consulting and training for direct clients. Offered strategic guidance, recommended and implemented data management campaigns, and provided day-to-day execution assistance.
Sep 2015 - Jan 2017 1 year 4 months
Consultant, Services
Elixiter
  • Followed-up assessment with specific recommendations based on best practice to build a strong foundation, align sales and marketing and optimize ROI.
  • Guided complex conversations with clients in order to obtain requirements for complex projects including lead scoring, lead lifecycle development and double opt-in process with subscription management.
  • Continually coached clients to ensure best practices were followed during program set-up to maximize backend reporting and analysis.
  • Provided client-specific Marketo training virtually as well as onsite.
Jan 2014 - Sep 2015 1 year 8 months
Lead Analyst, Solutions Consulting
FICO
  • Successfully engaged in and drove the completion of multiple complex initiatives for a key account. These included the re-platform of their database consisting of over 22 million customers across 70+ subsidiaries, managed the integration of a new highly complex data set with multiple file feeds and complex join logic, and worked with their digital marketing, database and IT teams to initiate an email-based lead nurturing campaign. 
  • Proactively communicated and collaborated with technical and non-technical stakeholders both externally and internally to analyze information needs and functional requirements.
  • Created and maintained strong relationships with clients to position company for growth.
  • Enabled new customers through extensive onsite and web-based trainings tailored to their specific needs and business objectives. 
Aug 2010 - Jan 2014 3 years 5 months
Director, Data Solutions
Registria (formerly Interaxis Marketing, Inc.)
  • Drove successful implementations for over 20 clients, 2 multi-sourced CRM databases, managed projects to appropriate timelines for successful on-time and on-budget project completions.
  • Gathered and coordinated client’s system requirements to internal technical teams, and consulted with clients to ensure best practices were applied.
  • Established, trained and provided end-user technical support for a proprietary Campaign Management Platform upon successful deployment and oversaw key accounts.
  • Implemented and provided ongoing support for key account’s CRM database with 5 major sub-brands and 10+ million records and 18 million transactions.
  • Orchestrated creation and managed additional key client’s CRM database, composed of 10 million records and more than 16 million transactions from over 20 sources.
  • Collaborated closely with client’s CRM marketing group, service group, external ad agency and internal ad agency to ensure the success of multiple campaigns per month.
  • Uploaded creative assets, fine-tuned HTML during testing phase, and translated business needs for list selection into actionable technical specifications and building of campaign flows.
Aug 2005 - Aug 2010 5 years
Manager, Operations
Entiera, Inc. (formerly Myrge Technologies, Inc.)
  • Oversaw large multi-sourced relational customer databases as well as 90+ consumer registration databases for major consumer durable goods manufacturers.
  • Managed weekly build process to ensure successful compilation of all data sources; monitored weekly database updates.
  • Developed and released training materials for a web-based, cross-tabular reporting and list generation application as well as SAAS Marketing Campaign Management platform.
  • Utilized SQL queries for data analysis and list extraction for both client deliverables and research of internal processes and systems.
Aug 1999 - Jun 2004 4 years 10 months
Project Manager, Client Services
Equifax Marketing Services (formerly R.L. Polk Co.)
  • Provided analytical and project management support for key accounts.
  • Worked with clients to determine needs and coordinate with internal technical teams to deliver data driven projects including lists and in-depth consumer profile reports.
  • Developed and executed presentations to make the data collected for clients understandable and actionable thereby proving the value of the data and services provided.

Education

Certification, Marketo Certified Consultant (MCC)
Marketo
Certification, Virtual Facilitator Trainer
NetSpeed Learning Solutions
Certification, Partner Support Certified
Exact Target
Certification, Marketo Revenue Cycle Analytics
Marketo
Certification, Marketo Certified Solutions Architect (MCSA)
Marketo
Certification, Marketo Certified Expert (MCE)
Marketo
Sep 1995 - Jun 1998 2 years 9 months
Bachelor of Science, Marketing
Metropolitan State University Denver