Eva Nguyen
Performance Marketing Expert

Eva Nguyen

Previously worked at Columbus, a Merkle Company.
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About

Eva Nguyen is a digital marketing specialist with expertise in performance marketing, paid media (paid search, paid social, display, influencer marketing), campaign and channel strategy optimization, and brand marketing and communications. She previously worked as the head of media at JSHealth, where she effectively optimized paid media channels focusing heavily on new customer acquisition to drive business growth within the Australian market, as well as support the expansion into the UK and US markets. At Columbus (a Merkle company), she served as a performance specialist responsible for managing and optimizing paid search and paid social campaigns for clients using Google Ads, Google Analytics, Bing Ads, DoubleClick, and Facebook Business Manager.

Employment

5 roles
Jun 2020 - Present 5 years 11 months
Head of Paid Media
JSHealth

JSHealth Vitamins offers innovative and unique supplements and vitamin-infused skincare.

  • Effectively optimized paid media channels focusing heavily on new customer acquisition in order to continue to drive business growth within the Australian market, as well as supported the expansion into the UK and US markets, managing a weekly six-digit paid media budget on my own.
  • Worked closely with the CEO, CFO, and the head of growth to help drive a holistic approach as to how the business should measure success with a view to drive continuous improvement.
  • Worked closely with multiple stakeholders across the business to develop and implement recommendations, and initiatives that create value for the business and its customers.
  • Combined multiple data sources in order to analyze media performance, market trends, and consumer behavior; defined key metrics, identified target customers, decomposed business drivers and investigated factors impacting organizational success.
Oct 2019 - Jun 2020 8 months
Paid Media Manager
JSHealth
  • Effectively managed paid media channels including search, social and display and optimized campaigns to weekly targets, focusing on new customer acquisition and business growth.
  • Liaised with vertical teams within the business in order to develop an optimal multi-channel strategy that not only delivers strong performance results but also ensures consistent messaging aligned with the essence and the positioning of the brand.
  • Worked closely with vendors across all channels to continuously optimize campaign performance as well as keep up to date with industry trends in order to efficiently adjust to changing consumer behaviors and remain innovative at all times while meeting the targets.
Apr 2019 - Sep 2019 5 months
Campaign Manager, Brand & Marketing)
WW, the New Weight Watchers
  • Took a lead role in ensuring all marketing campaigns are executed to the highest standard, from both creative production and paid media campaign strategy perspectives.
  • Input to creative planning and development for all channels.
  • Worked closely with the brand marketing manager on the delivery of promotional calendar across all channels.
  • Liaised with internal stakeholders, communicating upcoming marketing activity; supporting the execution of marketing initiatives; and ensuring that campaign messaging and themes are aligned from a brand point of view and consistent across all touchpoints.
  • Liaised with the agencies to ensure the most efficient and highest standard of campaign execution.
  • Analyzed, assessed and utilized consumer insights and campaign results to help inform marketing communications planning and execution.
  • Managed financial processing and legal compliance for the marketing team.
Aug 2018 - Apr 2019 8 months
Junior Digital Marketing Manager, Growth
HelloFresh
  • Managed online marketing channels including paid search, paid social and SEO; working alongside the Global team (based in Berlin) to optimize customer acquisition strategy and drive conversions, ensuring monthly targets per channel are reached while continuously striving to remain innovative.
  • Input in the management and optimization of other digital channels such as blogger outreach and native advertising.
  • Developed optimal strategy for branded content distribution and amplification through performance marketing channels.
  • Liaise with vertical teams within the business (brand and communications, design, culinary, logistics) on both national and global levels to ensure the highest standard of campaign execution and effectively deliver integrated marketing campaigns, driving greater brand alignment and local impact.
  • Managed relationships with both internal and external stakeholders.
  • Managed financial processing for the online marketing team.
  • Played a crucial role in the launch of HelloFresh in New Zealand and the overall process of growing the brand in a new market.
  • Managed the first sponsorship relationship in the Australian market; HelloFresh entered a business partnership with a lifestyle influencer and became one of the major sponsors of her national tour event.
  • Developed a new streamlined process to optimize the paid social media channel and improve team workflow; the process was eventually shared with other markets to adopt.
  • Identified an area for improvement in relation to the way the online marketing and brand marketing communication teams worked, and created a tool designed for paid search and paid social copy briefing within the first week of starting the new role; the tool eventually became a fundamental part of the new briefing process adopted by the business. 
Sep 2017 - Aug 2018 11 months
Performance Specialist
Columbus, Dentsu Aegis Network
  • Managed and optimized paid search and paid social campaigns for clients using Google Ads, Google Analytics, Bing Ads, DoubleClick and Facebook Business Manager.
  • Managed relationships with clients, vendors and partner agencies.
  • Worked with the team on improving campaigns and identifying new opportunities in order to drive the best results for clients.
  • Attended quarterly business reviews and weekly meetings with clients to present and discuss performance results and strategy recommendations.
  • Led financial processing for the team.
  • Continuously strived to increase efficiency across the team by streamlining internal processes and daily tasks.
  • Drove growth and improved sophistication of Performance Social at Columbus; as a part of the process of shifting the brand positioning from a paid search agency to a data-driven performance marketing agency.

Education

Sep 2012 - Nov 2015 3 years 2 months
Bachelor of Business, Extended Marketing
University of Technology, Sydney