Po Loo

About

An engagement manager, writer, and editor, Po Li Loo has diverse journalistic and marketing experience across numerous industries, media types, and geographies. She has researched and written on many topics, ranging from information technology to luxury travel. At IDC Asia Pacific, she has developed marketing collateral for clients by overseeing internal and external expectations, editing content, and managing timelines. Po Li has also created content for two sections within the weekly IT magazine of United Business Media, and contributed articles to the IT section of the Business Times Singapore.

Employment

5 roles

Mar 2018 - Present 8 years 2 months

Engagement Manager

IDC Asia Pacific

International Data Corporation (IDC) is a global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets.

Developed marketing collateral out of IDC research for IDC clients.
Oversaw internal and external expectations.
Edited content and managed timelines.

Jun 2016 - Mar 2018 1 year 9 months

Chief Storyteller

Cove Communications

Cove Communications helps organizations connect with their stakeholders through storytelling.

Increased employee and customer engagement.
Tailored content towards different strategic goals.
Translated executive vision statements into easily consumable material.
Developed clear narratives and measured the success of each story.

Jun 2014 - Jun 2016 2 years

Manager for Marketing Communications

National University of Singapore

Created content and managed projects for the marketing communications department of the NUS Office of Corporate Relations.
Coordinated the advertising and public relations activities for the university.

Sep 2009 - Mar 2014 4 years 6 months

Manager

Polzter Editorial Services

Polzter Editorial Services is a freelance copywriting business in Singapore.

Worked with multinational IT companies, a Hong Kong sports and travel magazine and an independent research institute at a Singapore university.
Contributed to the IT section of the Business Times Singapore.

Jan 2000 - Dec 2002 2 years 11 months

Reporter

United Business Media (UBM)

UBM is a global B2B events organizer specializing in trade shows, marketing services and exhibitions.

Developed and sourced for content for two sections within the weekly IT magazine.
Managed freelancers in Indonesia and Malaysia.
Contributed to proofreading and also to the company's stable of magazines.