Henrik Becker
Marketing Automation Expert

Henrik Becker

Senior B2B marketing automation & business consultant.
Work with Henrik Work with a Marketing Automation Expert

About

Henrik Becker is a senior B2B marketing automation and business consultant with expertise in scaling marketing operations of B2B companies using marketing automation platforms like Salesforce Pardot, Marketo, and HubSpot. He has experience working with Marketo agency Chapman Bright to help Deloitte transition their sales team from working from spreadsheets to working with both Salesforce CRM and Marketo. At Bullhorn, Henrik handled several crucial HubSpot marketing automation and Salesforce CRM integration issues.

Employment

6 roles
Oct 2019 - Present 6 years 7 months
B2B Marketing Automation Consultant
Independent
  • Helped B2B companies solve problems around scaling their marketing operations using marketing automation platforms like Salesforce Pardot, Marketo and HubSpot.
  • Worked both as a trusted advisor and functional consultant, helping clients get to grips with both the strategy around effective use of marketing automation software, as well as practically get the most out of their systems.
Jan 2020 - Apr 2020 3 months
Marketing Technologist
Deloitte Netherlands
  • Worked alongside Chapman Bright (one of the best Marketo agencies in Europe); helped Deloitte transition their sales team from working from spreadsheets to working with both Salesforce CRM and Marketo.
  • Wrote the manual on pipeline management, coordinating with marketing and lead generation.
Mar 2018 - Sep 2019 1 year 6 months
Director of Marketing & Director of Revenue
Net-Results Marketing Automation

Net-Results is a cloud-based marketing automation solution for small, midsize and large businesses.

  • Leveraged extensive experience in marketing automation to lead both sales and marketing departments in that exact market.
  • Set the vision for the departments, held the team accountable, and served as company evangelist.
Jan 2015 - Dec 2018 3 years 11 months
B2B Marketing Automation Consultant
From Click To Client

From Click To Client is a digital marketing agency specializing marketing automation.

  • Guided companies during their transition into digital marketing.
  • Helped B2B companies implement and adopt marketing automation software solutions.
  • Provided management with a strong view on strategy and employees with training, change management, and hands-on implementation.
  • Helped establish news ways of working and create the context for digital marketing and sales success.
May 2017 - Jul 2018 1 year 2 months
Marketing Automation Specialist
Bullhorn
  • Hired to solve several crucial HubSpot marketing automation and Salesforce CRM integration issues,
  • Provided much-needed feedback on their overall sales and marketing strategy and processes.
Jul 2017 - Feb 2018 7 months
Senior Campaign Specialist
Wolters Kluwer
  • Played an instrumental part in the company’s digital transformation.
  • Advised marketing management on the best ways of leveraging their new Oracle Eloqua software.
  • Helped train the marketing department in use of the software and transition them into a new way of working that focused on inbound marketing.
  • Helped conceptualize, build and document extensive new campaigns in the Eloqua software.
  • Wrote the business process guide on working with Eloqua within Wolters Kluwer.

Education

Sep 2009 - Aug 2010 11 months
Master’s Degree, Ancient Culture
Utrecht University