Melody Chong

About

As a certified health coach and PR and marketing consultant, Melody Chong has strong expertise in helping wellness organizations with PR and marketing efforts in the fields of health, wellness, sports, fitness and nutrition. Her clients range from celebrity athletes, dietitians, physiotherapists to online grocers, local health food products, and yoga and fitness brands. She has contributed exemplary works for Channel News Asia, The Straits Times, TODAY newspaper, Bolt Media and RUN Magazine. Melody also has conducted nutrition talks, wellness workshops, cooking demonstrations and classes, as well as sharing her thoughts via The Pescatarian Yogi on Facebook and Instagram where she documents her health journey and fitness ventures.

Employment

4 roles

Jan 2013 - Present 13 years 4 months

Certified Health Coach & Ambassador

Institute for Integrative Nutrition

The Institute for Integrative Nutrition is an online nutrition school headquartered in New York City that offers a health coach training program.

Interviewed on Channel News Asia for health and fitness and on fresh vs. packaged coconut water in January 2018.
Had live studio interviews on staying healthy over Chinese New Year in February 2018 and getting back on the diet and fitness track in January 2019.
Was quoted in The Straits/Sunday Times, TODAY newspaper, Her World Plus, and Health Hub previously.
Featured and shared holistic health and fitness advice along with yoga poses for an article on post-operation breast cancer reconstructive surgery recovery in the local Chinese daily Lianhe Zaobao in March 2019.
Approved trainer for Health Promotion Board and facilitated HPB HA-LO (Healthily Active-Loving Ourselves) program for ITE students and coaches and was involved in the student health ambassador program for secondary and tertiary students.
Conducted wellness talks for Absolute Living Group and Lululemon, contributed recipes to One Green Planet, done cooking demos at Giant, Parkway East Hospital and for customers of renowned kitchen brand like Bertazzoni La Germania and organized a health and fitness event for Oasia Hotel Downtown's 2nd anniversary.
Collaborated with fitness brands like Jaggad and Lorna Jane, gyms like The Garage Circuit and Aileron Wellness, social networking groups like The Wedge Asia and Team Juicy, and online retail platforms like Lazada on Facebook page and Instagram account by the moniker The Pescatarian Yogi which documents health journey and fitness escapades.

Jan 2008 - Present 18 years 4 months

PR & Marketing Consultant

Independent

Covered media relations and publicity, marketing and communications, advertising and promotions, events and partnerships, digital and social media marketing for various clients particularly for health and wellness related companies.
Worked with numerous clients and partners including Affluence PR and PanAsia Surgery Group, Active8me, Adrenalin Events, AIRmaker, Anahata Living, Aptima Nutrition and Sports Consultants, At-Sunrice Culinary Academy, Ate Consulting, and Ban Choon Marketing including Rochester, Four Seasons Organic & Gourmet Markets to name a few.
Contributed writing for Channel News Asia, The Straits Times, TODAY newspaper, Bolt Media, NTUC Income, WSW Publishing Singapore Culture & Shopping Highlights City Guide, Shape Magazine and RUN Magazine.

Jan 2011 - Dec 2012 1 year 11 months

Sales & Marketing Manager

Ben & Jerry's Ice Cream Catering

Ben & Jerry's is an American company that manufactures ice cream, frozen yogurt and sorbet.

Oversaw event and catering sales and managed multiple social media channels.
Contributed information, ideas and research to help develop marketing strategies.
Helped to detail, design and implement marketing plans for each product or service being offered.

May 2002 - Oct 2007 5 years 5 months

Marketing, Advertising & Promotions Manager

Tung Lok Group

Tung Lok Group is a company that owns and manages more than 40 prominent restaurants in Singapore and the region.

Handled the group’s marketing, communications, advertising, and promotions.
Developed pricing strategies for products or services marketed to the target customers.
Planned advertising and promotional campaigns.
Initiated market research studies and analyze their findings to understand customer and market opportunities.