Stevanus Gunawan
Marketing Automation Expert

Stevanus Gunawan

Marketing Data Analyst and CRM Specialist.
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About

Stevanus Gunawan is a Marketing Data & Technology Analyst with over 12 years of experience driving data-informed marketing performance across CRM, automation, and lifecycle management. Skilled in Marketo, Salesforce, Power BI, and Google Analytics, he specialises in transforming complex marketing data into actionable insights that optimise customer engagement and conversion. At Allens, Stevanus led the development of targeted lifecycle campaigns and CRM automation processes that improved lead generation and reporting accuracy. Combining technical expertise with analytical precision, he excels at enhancing campaign efficiency, maintaining CRM data integrity, and aligning marketing operations with business growth objectives.

Employment

4 roles
Mar 2018 - Jul 2025 7 years 4 months
Marketing Data & Technology Analyst
Allens (Sydney)
  • Spearheaded targeted lifecycle and lead-nurture campaigns through Adobe Marketo, increasing lead generation by 15% and website retention by 12.5%.
  • Analyzed client engagement trends across 200+ campaigns annually using Marketo, Salesforce, Power BI, and Google Analytics 4.
  • Developed advanced marketing dashboards to measure campaign ROI and engagement at each stage of the customer journey.
  • Collaborated with cross-functional teams to align lifecycle strategies with firmwide marketing goals.
  • Improved CRM data accuracy to 99% by enhancing data entry processes and implementing automation workflows.
  • Enhanced UX performance measurement through EPiServer CMS, improving engagement across 40+ service lines.
  • Leveraged AI analytics and segmentation to identify customer opportunities and optimize campaign personalisation.
Mar 2012 - Mar 2018 6 years
CRM Data Administrator
Allens (Sydney)
  • Administered CRM data pipelines and segmentation processes across Salesforce and firmwide databases.
  • Conducted quality control for a major CRM migration, supervising 25 data stewards and validating records with 99% accuracy.
  • Supported ongoing CRM reporting and lifecycle performance tracking for client engagement initiatives.
  • Designed automated data refinement systems to improve segmentation and campaign readiness.
  • Ensured CRM data integrity through proactive audits, tagging, and record validation.
Apr 2011 - Feb 2012 10 months
Marketing Support Assistant
Smart Access Finance Pty Ltd (Sydney)
  • Supported customer lifecycle management and retention activities across lending and property finance portfolios exceeding $500,000.
  • Maintained client data accuracy across CRM systems, ensuring compliance and improved data-driven insights.
  • Assisted the Managing Director in assessing client financial profiles and tailoring investment solutions.
  • Helped improve operational reporting and client communication through structured email workflows.
Nov 2005 - Feb 2011 5 years 3 months
Clinical Data Administrator
LabCorp formerly Covance (Sydney)
  • Helped improve operational reporting and client communication through structured email workflows.
  • Managed large-scale clinical trial datasets with a focus on data quality, security, and accuracy.
  • Supported over 50 pharmaceutical projects, coordinating lifecycle data entry and validation.
  • Developed process documentation and conducted QA reviews for efficient data flow.
  • Facilitated collaboration across teams through regular reporting and data governance meetings.

Education

Feb 2015 - Dec 2018 3 years 10 months
Masters of Business Administration, Major in Marketing
Western Sydney University
Feb 2004 - Dec 2006 2 years 10 months
Bachelor of Art, Media and Cultural Studies
Macquarie University
Feb 2002 - Dec 2003 1 year 10 months
Diploma, Communication
Sydney Institute of Business and Technology