Remit: Make TMAC’s AI and ML SaaS products world famous and ensure&nbsp;the basics get done right.&nbsp;&nbsp;Key Responsibilities:&nbsp;<ul><li>Set brand vision and define competitive positioning in B2B target markets&nbsp;</li><li>Create marketing strategy, set OKRs and align commercial targets&nbsp;</li><li>Define marketing structure and identify key hires&nbsp;&nbsp;</li><li>Oversee the implementation of marketing plan across all channels (video ads, paid search,&nbsp;</li><li>retargeting, social, SEO, partnerships, events, influencer strategy, email) and ensure MROI</li><li>Own content marketing strategy and work with editors, copywriters, SEO and PR specialists to drive results&nbsp;&nbsp;</li><li>Work with the Chief Commercial Officer and Chief Product Officer to agree proposition strategy, including product development and pricing&nbsp;</li><li>Manage marketing budget, optimisation of spend to achieve accelerated growth</li><li>Keep CEO and company board updated on marketing plan progress&nbsp;</li><li>Manage external messaging with investors and press </li></ul>

Chief Marketing Officer

Remit: Manage the lifetime value practice within TMAC, client relationships, and&nbsp;P&amp;L. Work with clients across sectors--retail, banking, insurance, media--to define customer lifetime value strategy; advise on execution. Key clients included HSBC, The Guardian and Caspian Insurance.&nbsp;&nbsp;Key Responsibilities:&nbsp;<ul><li>Clearly articulate the role of lifetime value within an organisation at an executive level to secure new business&nbsp;</li><li>Set intent, vision and tactics for the lifetime value four year growth strategy</li><li>Define the lifetime value product suite and pricing&nbsp;</li><li>Ensure delivery of strategy to high MROI and, where applicable, profit</li><li>Define client-facing strategy for creation and augmentation of lifetime value across the marketing mix including:&nbsp;</li><li>Data and Modelling&nbsp;</li><li>Proposition&nbsp;</li><li>Customer Lifecycle - Acquisition, Retention, Loyalty</li><li>Marketing Effectiveness and Efficiency&nbsp; </li></ul>

Managing Director - Lifetime Value

Remit: Plan and facilitate marketing transformation; create and facilitate the execution of a comprehensive marketing and growth strategy that increases revenue.&nbsp;&nbsp;Key Responsibilities:&nbsp;<ul><li>Launch marketing department and define key marketing technology&nbsp;</li><li>Define the marketing strategy for Shephard Premium News and Shephard Defence Insight, including acquisition and digital media, proposition and product, public relations, customer relationship, churn and revenue management.&nbsp;</li><li>Optimise existing audience development and CRM initiatives in Google Ads and Google Analytics, including PPC, display and remarketing initiatives&nbsp;</li><li>Undertake comprehensive review of competitive environment&nbsp;</li><li>Develop growth forecast at proposition level&nbsp;</li><li>Advise on product strategy in relation to marketing effectiveness&nbsp;</li><li>Identify key roles in marketing, write job descriptions and assist with recruitment </li></ul>

Interim Marketing Director

Remit: Increase customer retention, engagement, and total value (TCV) by defining the strategic vision for customer marketing, churn reduction and revenue growth initiatives across the group.&nbsp;&nbsp;Key Responsibilities:&nbsp;<ul><li>Define the customer relationship, churn and revenue management strategies, placing the customer at the heart of all activities using all channels (EM, DM, SMS, Push, In-App, Remarketing, PPC)</li><li>Manage and coach the retention, customer relationship and customer value management teams - team of nine, three direct reports&nbsp;</li><li>Ensure timely and quality of team delivery with alignment to best practice in customer marketing and data strategy; liaise with the global team to share best practice</li><li>Input in the product and proposition roadmap as part of the Product Leadership Group 1+1s; ensure alignment with three-year company strategy and facilitate increases in total customer value</li><li>Full ownership of forecast, budgets and KPIs&nbsp;</li></ul>

Head of Customer Value

Take a sneak peek at what the team behind JAMES, Your Digital Butler learned during the one year collaborative project between Twipe and News UK. 
JAMES is a technology developed by Twipe and The Times and The Sunday Times that helps newspaper publishers distribute their content through individualised newsletters. JAMES is a project funded partially by Google DNI that is productised via the Twipe Platform

JAMES,  The Digital Butler - AI driven CRM

Mike Migliore

Case study outlining marketing strategy definition, growth forecasting and value proposition work

b2b publisher _mike migliore _ case study.pdf

Accelerate growth - TMAC - proudly different

Brand and Value Proposition work for TMAC

English (British)

Mike is a strategic marketing leader that has experience in senior positions and as a consultant in B2C and B2B brands in media (News UK), banking (HSBC), and SaaS solution providers (TMAC).  He pioneered the use of AI-driven hyper-personalisation in customer engagement and has a long history of driving award-winning growth in revenue and volume whilst maintaining cost leadership.

Mike Migliore

Employment Highlights

Education Highlights

Portfolio

JAMES, The Digital Butler - AI driven CRM

b2b publisher _mike migliore _ case study.pdf

Untitled Content

Brand and Value Proposition work for TMAC

JAMES, The Digital Butler - AI driven CRM

b2b publisher _mike migliore _ case study.pdf

Untitled Content

Brand and Value Proposition work for TMAC