Mike Migliore

Mike Migliore

Work with Mike

About

Mike is a strategic marketing leader that has experience in senior positions and as a consultant in B2C and B2B brands in media (News UK), banking (HSBC), and SaaS solution providers (TMAC). He pioneered the use of AI-driven hyper-personalisation in customer engagement and has a long history of driving award-winning growth in revenue and volume whilst maintaining cost leadership.

Employment

4 roles
Nov 2020 - Present 5 years 6 months
Chief Marketing Officer
The Modular Analytics Company

Remit: Make TMAC’s AI and ML SaaS products world famous and ensure 

the basics get done right. 

 

Key Responsibilities: 

  • Set brand vision and define competitive positioning in B2B target markets 
  • Create marketing strategy, set OKRs and align commercial targets 
  • Define marketing structure and identify key hires  
  • Oversee the implementation of marketing plan across all channels (video ads, paid search, 
  • retargeting, social, SEO, partnerships, events, influencer strategy, email) and ensure MROI
  • Own content marketing strategy and work with editors, copywriters, SEO and PR specialists to drive results  
  • Work with the Chief Commercial Officer and Chief Product Officer to agree proposition strategy, including product development and pricing 
  • Manage marketing budget, optimisation of spend to achieve accelerated growth
  • Keep CEO and company board updated on marketing plan progress 
  • Manage external messaging with investors and press


Mar 2020 - Nov 2020 8 months
Managing Director - Lifetime Value
The Modular Analytics Company

Remit: Manage the lifetime value practice within TMAC, client relationships, and 

P&L. Work with clients across sectors--retail, banking, insurance, media--to define customer lifetime value strategy; advise on execution. Key clients included HSBC, The Guardian and Caspian Insurance. 

 

Key Responsibilities: 

  • Clearly articulate the role of lifetime value within an organisation at an executive level to secure new business 
  • Set intent, vision and tactics for the lifetime value four year growth strategy
  • Define the lifetime value product suite and pricing 
  • Ensure delivery of strategy to high MROI and, where applicable, profit
  • Define client-facing strategy for creation and augmentation of lifetime value across the marketing mix including: 
  • Data and Modelling 
  • Proposition 
  • Customer Lifecycle - Acquisition, Retention, Loyalty
  • Marketing Effectiveness and Efficiency 


Dec 2019 - Jun 2020 6 months
Interim Marketing Director
Shephard Media

Remit: Plan and facilitate marketing transformation; create and facilitate the execution of a comprehensive marketing and growth strategy that increases revenue. 

 

Key Responsibilities: 

  • Launch marketing department and define key marketing technology 
  • Define the marketing strategy for Shephard Premium News and Shephard Defence Insight, including acquisition and digital media, proposition and product, public relations, customer relationship, churn and revenue management. 
  • Optimise existing audience development and CRM initiatives in Google Ads and Google Analytics, including PPC, display and remarketing initiatives 
  • Undertake comprehensive review of competitive environment 
  • Develop growth forecast at proposition level 
  • Advise on product strategy in relation to marketing effectiveness 
  • Identify key roles in marketing, write job descriptions and assist with recruitment


Nov 2018 - Dec 2019 1 year 1 month
Head of Customer Value
News UK

Remit: Increase customer retention, engagement, and total value (TCV) by defining the strategic vision for customer marketing, churn reduction and revenue growth initiatives across the group. 

 

Key Responsibilities: 

  • Define the customer relationship, churn and revenue management strategies, placing the customer at the heart of all activities using all channels (EM, DM, SMS, Push, In-App, Remarketing, PPC)
  • Manage and coach the retention, customer relationship and customer value management teams - team of nine, three direct reports 
  • Ensure timely and quality of team delivery with alignment to best practice in customer marketing and data strategy; liaise with the global team to share best practice
  • Input in the product and proposition roadmap as part of the Product Leadership Group 1+1s; ensure alignment with three-year company strategy and facilitate increases in total customer value
  • Full ownership of forecast, budgets and KPIs 


Education

Sep 2011 - Sep 2012 1 year
Master's, Music
King's College London

Portfolio

4 items