Kelsey Shaw

Digital Marketer

Kelsey Shaw

Worked for Public Works™ and Brave New Media.

Kelsey Shaw is a social media content strategist with strong expertise in content creation, content planning, brand strategy, and social media marketing. She also has a proven track record in running successful paid advertising campaigns on various social media platforms, using strategic targeting and ad campaign management for agencies such as Public Works™ and Brave New Media.

Digital MarketingMarketing ConsultantBrand MarketingSocial Media ManagementPaid SocialSocial & Digital AnalyticsSocial & Digital Campaign ManagementSocial & Digital StrategySocial MediaSocial Media Content CreationSocial Media Marketing

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Employment Highlights

Social Media Marketing Consultant

Independent

January 2019 - Present (7 years 3 months)

Senior Social Content Planner

Nina Hale

September 2018 - March 2019 (6 months)

Social Media Manager & Community Manager

Public Works™

September 2016 - August 2018 (1 year 11 months)

Education Highlights

Bachelor of Science, Business Marketing

University of Minnesota

September 2012 - December 2015 (3 years 3 months)

Portfolio

Resume

Social Media Marketing Consultant

Independent

January 2019 - Present (7 years 3 months)

  • Helped brands develop a unique position in the ever-evolving social landscape and connect with their key audiences.
  • Developed social content strategy, content planning and execution, paid social ad campaign management, community management, reporting and analytics.
  • Worked with various agencies including Public Works.

Senior Social Content Planner

Nina Hale

September 2018 - March 2019 (6 months)

Nina Hale is a performance digital marketing agency that drives revenue by connecting data to human behavior.

  • Managed various social platforms for Fortune 5 corporation.
  • Created content frameworks to drive strategic results.
  • Owned the creation of content calendars, publishing, and execution.
  • Worked closely with creative leads and account teams.

Social Media Manager & Community Manager

Public Works™

September 2016 - August 2018 (1 year 11 months)

Public Works is a small group of experienced doers with the driving belief that ideas move business.

  • Created, managed, and grew comprehensive social strategies for major CPG brands.
  • Developed paid social ad campaign management and community management.
  • Managed reporting and analytics on a monthly, quarterly, and annual basis.
  • Liaised with all agency and client communications to manage all social media retainers and content approvals.

Education

Bachelor of Science, Business Marketing

University of Minnesota

September 2012 - December 2015 (3 years 3 months)

  • Graduate with Distinction
  • Dean's Lister
  • With GPA 3.82