Kelsey Shaw

About

Kelsey Shaw is a social media content strategist with strong expertise in content creation, content planning, brand strategy, and social media marketing. She also has a proven track record in running successful paid advertising campaigns on various social media platforms, using strategic targeting and ad campaign management for agencies such as Public Works™ and Brave New Media.

Employment

3 roles

Jan 2019 - Present 7 years 4 months

Social Media Marketing Consultant

Independent

Helped brands develop a unique position in the ever-evolving social landscape and connect with their key audiences.
Developed social content strategy, content planning and execution, paid social ad campaign management, community management, reporting and analytics.
Worked with various agencies including Public Works.

Sep 2018 - Mar 2019 6 months

Senior Social Content Planner

Nina Hale

Nina Hale is a performance digital marketing agency that drives revenue by connecting data to human behavior.

Managed various social platforms for Fortune 5 corporation.
Created content frameworks to drive strategic results.
Owned the creation of content calendars, publishing, and execution.
Worked closely with creative leads and account teams.

Sep 2016 - Aug 2018 1 year 11 months

Social Media Manager & Community Manager

Public Works™

Public Works is a small group of experienced doers with the driving belief that ideas move business.

Created, managed, and grew comprehensive social strategies for major CPG brands.
Developed paid social ad campaign management and community management.
Managed reporting and analytics on a monthly, quarterly, and annual basis.
Liaised with all agency and client communications to manage all social media retainers and content approvals.