Oct 2015 - Present 10 years 7 months
Pardot Marketing Automation Consultant & Implementation Specialist
Independent
Adam has helped companies with their Pardot marketing automation needs, including initial Pardot setup and implementation, Salesforce/CRM integration, database cleanup, troubleshooting problems, identifying how to accomplish desired goals, as well as implementation of individual email, webinar, and nurturing campaigns.
As a Pardot consultant for Core and More Tech:
- Managed administration, strategy, and implementation of marketing automation solutions in an integrated Pardot/Salesforce environment for clients such as BlackBerry-AtHoc including multi-touch campaign/channel attribution metrics, automated lead follow-up notifications, custom lead scoring and grading, and nurture programs.
As a Pardot consultant for Gourmet Ads:
- Troubleshoot and fixed pre-existing issues with automation rules and drip campaigns, syncing between Salesforce, Pardot, and 3rd party integrations.
- Designed and implemented email recruitment nurture programs using dynamic content. Also managed the implementation of email blast campaigns.
As a Pardot consultant for Invado Solutions:
- Delivered a very complex migration and platform implementation of Pardot for Sesame Street, requiring the custom design of several solutions to fit business needs, including email preferences design to manage multiple Sesame Street brands and third party lead generation integration.
As a Pardot consultant for Cloud Creations:
- Handled project management, consultation, and execution of Pardot Quickstart Implementations.
- Customized configuration of an integrated Pardot/Salesforce environment per unique needs of each organization.
- Managed strategy and execution of marketing asset migration.
