Gloria Santilo
Demand Generation Specialist

Gloria Santilo

Previously from Realization Technologies and IBM.
Work with Gloria Work with a Demand Generation Specialist

About

Gloria Santilo is a seasoned demand generation and digital marketing professional with over 20 years of B2B high technology experience. She specializes in creating compelling digital marketing and demand generation programs to help companies identify more qualified prospects, accelerate the sales cycle, and improve conversion rates to surpass revenue goals. Her past clients include BroadSoft, iValua, FinalCode, and Simpplr. Gloria is also skilled in account-based marketing, sales operations, product marketing, webinars, reports and analytics, paid social, organic social, and events marketing, having worked in various marketing roles for companies such as Realization Technologies and IBM.

Employment

4 roles
Oct 2018 - Present 7 years 6 months
Demand Generation & Digital Marketing Consultant
Independent
  • Created overall demand generation plans and budget.
  • Managed paid social ads, third party demand generation programs, webinars, events, SEO, and other programs aimed at generating leads.
  • Supported sales team by creating email sequences and cadences.
  • Worked with content team to inform on content needs to support demand generation.
May 2017 - Oct 2018 1 year 5 months
Director of Digital Marketing & Demand Generation
Arcadia Data

Arcadia Data provides an advanced data analytics platform.

  • Managed digital marketing, demand generation, and sales operations for big data visual analytics company.
  • Created demand generation plans and budget and leveraged marketing automation.
May 2015 - May 2017 2 years
Demand Generation & Digital Marketing Consultant
Independent

Gloria has created compelling digital marketing and demand generation programs to help companies identify more qualified prospects, accelerate the sales cycle, and improve conversion rates to surpass revenue goals.


As a demand generation and digital marketing consultant for BroadSoft (purchased Transera in 2016 and BroadSoft was acquired by Cisco in 2017):

  • Created overall digital and demand generation program.
  • Managed digital campaigns (LinkedIn, Facebook, Twitter, and Google AdWords), events, content syndication, and webinars.
  • Utilized Marketo and Salesforce admin and Google Analytics and Google Tag Manager; and WordPress CMS for website resource updates.

As a demand generation and digital marketing consultant for iValua:

  • Wrote emails and social media posts.
  • Created emails and landing pages in Hubspot.
  • Managed lists, created content plan, and created monthly effectiveness reports.

As a demand generation and digital marketing consultant for FinalCode:

  • Wrote emails, reworked landing pages to increase conversion; set up nurture chains and emails in Act-On.

As a demand generation and digital marketing consultant for Simpplr:

  • Created personas, set up Marketo and SFDC integration for new install, and created first draft digital marketing plan.
Jan 2014 - Nov 2014 10 months
Director of Digital Marketing & Demand Generation
Transera

Transera provides enterprise-class on-demand contact center software for improved customer care and the lowest cost of ownership. The company was acquired by BroadSoft in 2016.

  • Provided strategic guidance and execution focused on filling the marketing/sales funnel with qualified leads.
  • Assumed Salesforce.com operations, created Marketo campaigns, managed events, search marketing, webinars, social media, and database segmentation.
  • Created reports and structure to report status of business development outreach and verified marketing qualified leads (MQLs).

Education

Sep 1983 - Jun 1988 4 years 9 months
Bachelor of Science, Marketing
San Jose State University

Portfolio

1 item