Marketing Automation Expert

Kaia Bourie

Works at Cochlear.

Kaia is a seasoned Marketing Automation Specialist with nearly a decade of hands-on experience delivering enterprise-scale automation solutions across healthcare, SaaS, consulting, and technology. With Cochlear, she has served as the Marketo SME for global projects, leading cross-platform integrations (Marketo, Salesforce, Cvent, Web APIs) and driving scalable programs in lead scoring, funnel management, nurture, and event automation. She is highly skilled in data management and consent compliance, database segmentation, reporting, and campaign optimization in complex, matrix organizations. Kaia combines strong technical execution with operational leadership, independently partnering with diverse stakeholders, troubleshooting complex workflows, and creating best-practice documentation and training for global teams. Previously, she held senior consulting roles at Hoosh Marketing (Marketo APAC Platinum Partner), Resolution Marketing (BluprintX), and Perkuto, where she helped enterprise clients across ANZ and North America implement Marketo and Salesforce solutions, build lead lifecycle strategies, optimize campaign performance, and align sales and marketing processes. Her early career at Thomson Reuters further developed her skills in client management and sales enablement.