Work With High Performing Talent On Demand

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Work With High Performing Talent On Demand

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Jackie Zischang

Performance Marketing Expert

Jackie Zischang

Previously from OMD, Resolution Media, & PHD.

Jackie Zischang is a performance marketer with over a decade of experience working with clients across diverse industries such as apparel, retail, food and beverage, telecommunications, pharma, and entertainment. Her skills include paid media strategy and activation, paid social ads, display/programmatic, affiliate marketing, brand awareness, e-commerce marketing, acquisition and retention, content strategy, and product positioning, among others. Having worked with global agencies like OMD, Resolution Media, and PHD, she has had the opportunity to handle brands such as GSK (Tums, Alli, Breathe Right, Panoxyl), Sleep Number, The Hartford, Humana, Toys R Us, Babies R Us, and Frito Lay.

Performance Marketing
Paid Media
Paid Media Strategy
Growth Marketing
Paid Social Media Advertising
Display Ads
Programmatic
Facebook Ads
Twitter Ads
Youtube Ads
Snapchat Advertising
Affiliate Marketing
Brand Awareness
E-Commerce Marketing
Customer Acquisition
Customer Retention
Content Creation
Content Strategy
Product Positioning
Competitive Analysis
Website Development
Graphic Design
Jackie Zischang

Jackie Zischang

Previously from OMD, Resolution Media, & PHD.

Performance Marketing Expert

Jackie is Available for Projects

Work with Jackie

Employment Highlights

Senior Manager, Growth Marketing

PetHonesty

February 2021 - Present (1 year 7 months)

Senior Manager, Paid Media Marketing

Bonobos

January 2019 - January 2021 (2 years 1 month)

Associate Director, Performance Media Advertising

OMD USA

March 2018 - March 2019 (1 year 1 month)

Associate Director, Social Media Advertising

Resolution Media

November 2015 - June 2018 (2 years 8 months)

Education Highlights

BSc, Digital Media

Marist College

September 2006 - June 2010 (3 years 10 months)

Resume

Senior Manager, Growth Marketing

PetHonesty

February 2021 - Present (1 year 7 months)

PetHonesty is a DTC brand disrupting pet health and wellness.

  • Led DTC acquisition growth efforts across paid media (social media, SEM, display, retargeting, video, affiliate), email, referral, and e-commerce.
  • Analyzed data to monitor revenue performance and uncover areas for improvement.

Senior Manager, Paid Media Marketing

Bonobos

January 2019 - January 2021 (2 years 1 month)

Bonobos is a men's clothing and accessories brand.

  • Led the strategy, development, and execution of the paid media strategy across paid search, paid social, retargeting, programmatic display, and affiliate focused on driving growth in site traffic, customer acquisition, and e-commerce revenue.
  • Maintained strong relationships cross-functionally with stakeholders across the business including brand marketing, creative, PR, product marketing, CRM, analytics, planning, finance, e-commerce, tech, and merch.
  • Managed all external agencies to progress overall media capabilities and marketing strategies through ongoing testing and optimization.
  • Created frameworks, process,es and delegation within the paid media department, managing one direct report.

Associate Director, Performance Media Advertising

OMD USA

March 2018 - March 2019 (1 year 1 month)

  • Delivered brand awareness-focused performance and programmatic advertising strategies for Frito Lay brand.
  • Oversaw paid media strategy and buying; media plans consisted of YouTube, programmatic display and video, streaming audio, and Facebook/Instagram media buys.
  • Managed a team of four who were responsible for executing buys in platforms such as Google Display and Video 360, Facebook Ads Manager, and The Trade Desk.

Associate Director, Social Media Advertising

Resolution Media

November 2015 - June 2018 (2 years 8 months)

  • Led paid social efforts to drive clients' site traffic and e-commerce revenue goals.
  • Supervised the development of paid social media plans, in both strategy and buying best practices.
  • Ensured accuracy of tactical execution of all social media buys to maximize client’s business goals.
  • Oversaw a team of four who were hands-on keyboard in buying platforms in ads managers across Facebook, Pinterest, and Twitter.
  • Served as lead agency social contact for strategic components of projects for both the client and cross-functionally within the agency.
  • Partnered with strategy and display teams daily to drive integration based on client’s business needs and outcomes.
  • Built relationships with account leads at Facebook, Twitter, and Pinterest.
  • Clients: Toys R Us and Babies R US.

Education

BSc, Digital Media

Marist College

September 2006 - June 2010 (3 years 10 months)