Tahira Benjamin
Digital Marketer

Tahira Benjamin

Past clients include Lou Von Pierre and Transportation Network.
Work with Tahira Work with a Digital Marketer

About

Tahira Benjamin is a marketing manager with expertise owning digital and social media marketing accounts for startups in beauty, entertainment, health, fitness, as well as global companies in hospitality and fashion. She has creatively directed content, strategized campaigns and managed relationship-building projects for various clients including Alexia Anastacio, Lightbox, Lou Von Pierre, Transportation Network, and Bway 7 Productions.

Employment

5 roles
Apr 2019 - Present 7 years 1 month
Content Creator
Lightbox

Lightbox is the only jewelry brand to source lab-grown diamonds from De Beers Group's Element Six business, a world leader in lab-grown diamond technology for more than 50 years.

  • Created written and visual content for Lightbox Blog.
  • Increased brand awareness amongst the target market through 3-day pop-up at Westfield Century City.
Sep 2018 - Present 7 years 8 months
Marketing Consultant
Bra-sériē

Bra-sériē is a designer bra straps brand.

  • Consulted on social media growth and strategy for developing an influencer brand ambassador program.
  • Established marketing tracking methods. 
Feb 2018 - Present 8 years 3 months
Senior Marketing Consultant
Optics Consulting

Optics Consulting is a creative digital marketing agency that elevates B2B + B2C storytelling of brands in a range of industries.


As a marketing consultant for Alexia Anastacio:

  • Created content strategies that increased Anastasio’s engagement from 1.5% to 2.5%.
  • Developed social media management to publicize events resulted in Anastasio’s meetup group growing from 25 in February to over 1,000 by May.

As a marketing consultant for Bway 7 Productions:

  • Strategized content and budget for a month-long Facebook campaign to publicize premiere at TCL Chinese Theatre.
  • Strategized content for campaign.

As a marketing consultant for Keep Fit Junkie:

  • Applied inclusive content creation to Instagram management, growing account from 0 followers to 2K followers, 0% engagement to 2% organically in three months.

As a marketing consultant for Lou Von Pierre:

  • Scouted talent and location for campaign photoshoot.
  • Led the creative team for a campaign photoshoot.
  • Built Instagram account from 0 followers to 500 followers in less than two months.

As a marketing consultant for Sports and Spine Rehabilitation Center:

  • Identified and made contact with potential partners as a means to increase business.
  • Led interactions to over 40 meetings scheduled with doctors and specialists within their target group.

As a marketing consultant for Transportation Network:

  • Managed budget, contacts for month-long Indeed campaign.
  • Provided branding and marketing strategy to CEO for company hiring event.
Jul 2017 - Dec 2017 5 months
Social Media Manager
2BPR Inc.

2BPR is a full-service boutique communications firm specializing in travel and lifestyle clients.

  • Managed content calendar across Facebook, Instagram, and Twitter for 2BPR accounts, showcasing luxury hospitality clients Anantara Resort & Spas, Avani Hotels, Kamalame Cay, L’Adresse NYC, and Micato Safaris.
  • Built and managed content database for press releases, fact sheets, and property photos.
May 2017 - Aug 2017 3 months
Communications, Marketing & PR Intern
Boston Park Plaza & Taj Boston

Boston Park Plaza and Taj Boston are luxurious hotels in Boston, MA.

  • Strategized influencer outreach for hotel events.
  • Created fact sheets, history profiles, and press releases.

Education

Sep 2013 - May 2017 3 years 8 months
Bachelor of Arts, Communications
Boston College

Portfolio

10 items